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PostHog vs Twilio Segment: Product Analytics or CDP?
People often mix these up since each handles “customer info”. Yet they don’t replace one another. If you choose one thinking it’ll handle the other’s task, frustration follows. But picking the right tool means things…
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How to Save IP Address to Person Properties in PostHog
Goal Problem: IP is only available on event properties (e.g. $ip on $pageview), but you need it on the person…
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Hiring a Hyros Expert: A List & Guide
What does a Hyros expert actually do? A good Hyros expert is not “just” a tech installer. They usually do…
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Hiring a PostHog Expert: A No-Nonsense Guide
What does a PostHog expert actually do? Many people who advertise themselves as “PostHog experts” are developers who can wire…
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How to Build Consistent UTMs for Reliable Marketing Attribution
Marketing without measurement is like sailing without a compass; you might be moving, but you’ll have no idea whether you’re…
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How to Convert Currencies in PostHog and Track Revenue
If you sell globally in different currencies, you’ve probably run into this: your insights and experiment goals show revenue scattered…
Because there are many ways in optimization.
