Form Design That Sells: Protect Lead Quality, Not Just Volume
When it comes to optimizing conversion rates, the smallest details often carry the biggest weight. Application forms, for example, may…
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Webinar Waiting Room A/B Test: What Really Impacts Conversions
Here we are, sharing another experiment that pushed us to grow in Conversion Rate Optimization and reminded us that CRO…
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Quality Over Quantity: The Urgency Question That Qualified Buyers
In conversion rate optimization (CRO), we often hear the mantra “simpler is better.” Streamline the form. Remove friction. Cut the…
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Make Visitors Feel Seen: The Relatability A/B Test
Here we are with another experiment and another lesson for anyone who wants to improve their website’s conversion rate. This…
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PostHog vs Hyros: A Power-User’s Comparison
I have used both of these two tools for years now. And when I say ‘use’, I mean setting them…
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We Merged Two Forms and Got a 26% Lift: A CRO Case Study
This test is one of those classic conversion rate optimization moves that’ll make you wish you had a CRO expert…
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A Power-User’s Guide to Cutting PostHog Costs
If you’re using PostHog as your analytics and experimentation platform, you might have chosen it because it’s generous with its…
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Trial or no trial, $27/m or $17/m: That’s The Pricing Experiment
We want to test whether the current pricing for our client’s community membership is well-aligned with their audience’s budget, and…
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Testimonial Placement A/B Test: Is First Impression Everything?
In reviewing one of our client’s websites, we came across a ‘thank you’ page that appears after a user registers…
