If you’re on a hunt to increase profit margins, watch this video!
Digital marketing today runs on hype.
Masses of designers, copywriters, and marketers promise great achievements but almost no one delivers.
What I do is to discover what actually moves the needle! And prove it one experiment at a time.
I’ve seen too many founders jump from redesign to redesign, chasing a “prettier” website that never actually sells more.
But you don’t need a prettier website. You need a system that learns from your audience and keeps improving itself.
Once something real is built, the goals shift. Usually from creating to scaling. That’s where our work begins: identifying the biggest conversion bottlenecks, resolving them methodically, and refining what works until it compounds.
We start by building your single source of truth.
Which means every click, scroll, signup, and transaction with all their traffic sources, organic or paid, stored in one place.
From there, it only gets better.
With that base reality tracked and analyzed, we test our hypotheses one at a time. Each week, we aim to resolve one significant bottleneck, (and learn what your audience truly values.)
No noise. No vanity redesigns. Just measurable insight.
Why does it work?
Because of this simple business math most people overlook:
Assume you’re spending $10,000 on ads and variable costs, generating $12,000 in revenue. (So $2,000 profit.)
If we increase your conversion rate by just 20%, your revenue jumps to $14,400 and your profit to $4,400.
A 20% conversion lift → 120% profit increase.
It’s the cleanest leverage in business. And you’re not even touching your ad budget yet.
(And if we factor in your fixed costs, the leverage only gets better.)
That’s how we can scale our clients quarter after quarter without being lucky.
We don’t gamble with funnels. We measure, analyze, and refine them until they scale themselves.
The process isn’t instant, and it’s not easy. But it’s definite.
At 99Ways, we believe there are many ways to scale, but none of them a shortcut.
So if you’re ready for long-term profitability and data-backed decisions, this is your invitation to book a call below.
Does any of these sound familiar?
“We don’t know how each traffic source is performing.”
When every ad platform claims the credit, it’s impossible to tell what’s actually working.
We build your single source of truth: a system that unifies all actions performed by all ad, organic, and referral sources in one place so you can finally see which sources drive real profit, not just clicks.
“I don’t know what is the conversion rate of each step of my funnel.”
Without step-by-step visibility, optimizing your funnel is guesswork.
We map your full customer journey, (from first click to purchase,) and set up automated funnel reporting so you instantly see where users drop off and which touchpoints are your biggest bottlenecks.
“We keep changing things but never know what actually works.”
Constant redesigns without controlled testing only create noise.
We use structured experimentation, (a.k.a one change at a time, backed by data,) so you can finally separate luck from cause and build a library of learnings with everlasting value.
“We’re looking for high-reward, low-hanging fruits to experiment.”
Not all big problems require a big solution.
We start A/B testing with high impact-to-effort ratio changes, to iterate quickly while laying the foundation for long-term optimization.
“We don’t have time or team capacity to run tests.”
You already have too many dashboards and not enough hours.
We handle end-to-end CRO execution, from analysis to design to A/B testing execution. You approve the ideas, we handle the rest.
“Our team wants to own this process eventually.”
You don’t want to depend on an agency forever, (and you shouldn’t!)
We train your team to design, run, and analyze experiments confidently, turning CRO from a magic black box into an internal capability.
Frequently Asked Questions
Most clients see early wins within the first 4–6 weeks.
But the real power shows over 2–3 months, when multiple wins compound into meaningful growth.
Month one is setup and discovery.
We build your tracking system, unify all your traffic sources, and visualize your funnel step-by-step.
By the end of the month, you’ll know exactly where money is made, and where it’s leaking.
Failure is data.
We should also learn what doesn’t work. (What your audience ignores, what language doesn’t resonate, which layout confuses them.)
Each failed test saves you from scaling the wrong message, layout, or offer.
Across dozens of funnels, we’ve seen consistent testers win 6–9 out of 13 experiments. And the math is on your side: the longer you test, the luckier you get.
Yes.
Some clients already have teams. Then we just plug into their workflow.
Others need us to handle everything end-to-end: design, copy, development, QA, and reporting. Both ways work.
It typically ranges from $2K–$5K per month, depending on scope and team involvement.
Smaller engagements are usually analytics or tracking setups; larger ones include full CRO management.
We’ll always define a clear scope before you commit.
Those who already get traffic, have working offers, and want to scale consistently.
SaaS, digital products, E-commerce, and education are our sweet spots.
If you’re still pre-launch or low on traffic, we’re happy to set your analytics system up until you grow into full-scale testing.
Designers make things look better. Funnel agencies rebuild things from scratch.
We do neither. We make what already exists perform better. Every decision we make is tested, measured, and built on evidence, not opinion.
Very little, unless you want more.
We handle analysis, testing, and reporting. You approve key ideas and get weekly updates. If your team wants to shadow the process and learn, we’ll include them in every step.
Enough to get statistically meaningful data.
As a rule of thumb, at least 10,000 visits per month or a few hundred conversions is required for statistically meaningful A/B testing.
If you’re below that, we can still set your analytics system up until you grow into full-scale testing.
Not when you understand leverage.
For example, assume you’re spending $10,000 on ads and variable costs, generating $12,000 in revenue. (So $2,000 profit.)
If we increase your conversion rate by just 20%, your revenue jumps to $14,400 and your profit to $4,400.
A 20% conversion lift → 120% profit increase.
It’s the cleanest leverage in business. And you’re not even touching your ad budget yet.
(And if we factor in your fixed costs, the leverage only gets better.)
We prioritize by impact × confidence × effort.
That means we start with the easiest changes likely to drive the biggest lift, then move toward deeper strategic tests.
Yes, that’s part of the goal!
We can train your team to ideate, test, and analyze confidently, so you can continue the process internally long after our engagement ends.
Absolutely.
We offer full done-for-you CRO, managing all experiments, tracking, and reporting. You review the ideas, we handle the execution; fast, clean, and transparent.
About Founders
Iman Nazari
Co-Founder
Strategy & Experimentation
Iman connects what most teams separate — data, behavior, and business logic.
For nearly a decade, he’s translated between marketing and engineering, turning business goals into measurable experiments and back again.
His work focuses on finding patterns in raw truth — building strategy directly from data, not assumptions.
Influenced by Stephen Wolfram’s Fundamental Theory of Physics, Iman sees every business as a complex system that can be understood from its smallest interactions.
Grounded in Nassim Nicholas Taleb’s thinking, he’s relentless about eliminating bias from decisions, experiments, and interpretation.
That’s the foundation of 99Ways: build from the data up, and let reality decide what works.
Moein turns complexity into order.
He’s the architect behind 99Ways’ tracking, reporting, and deployment systems — ensuring every insight is built on verified data and reproducible results.
Where others chase creative flair, Moein builds structure: repeatable processes, documented workflows, and flawless implementation.
He treats precision as a form of respect — for data, for the client, and for the truth.
Nothing escapes his attention. Every number must reconcile, every change must be traceable, every system must work exactly as intended.
That discipline is what allows 99Ways to move fast without breaking things — testing boldly while staying grounded in reality.
Moein Heshmati
Co-Founder
Data Systems & Engineering
Featured A/B Test Experiences
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Video Controls Myth Tested: Do Control Buttons Reduce Conversion?
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Headline Multi-variant Test: Logics, Emotions, or Goals?
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Trial or no trial, $27/m or $17/m: That’s The Pricing Experiment
We want to test whether the current pricing for our client’s community membership is well-aligned with their audience’s budget, and…
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Pre-Lander Quiz Experiment: Simple beats complicated by 52%
Conversion Rate Optimization (CRO) is never a finished job. Every funnel you build, no matter how optimized it seems, has…
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Ninety Nine Ways is a registered trademark of Nazari Ecom Solutions.
Nazari Ecom Solutions is registered with the Dutch Chamber of Commerce (KvK) under registration number 91552451.
Office: Mr. Treublaan 7, 1097 DP Amsterdam, The Netherlands
VAT Identification Number: NL004899587B87.
