+124%CVR to purchase over 7 months
- Experiment 1: did not beat the control, not deployed
- Experiment 2: +22%, deployed and counted
- Experiment 3: did not beat the control, not deployed
- Experiment 4: did not beat the control, not deployed
- Experiment 5: did not beat the control, not deployed
- Experiment 6: +2.5%, deployed, under 7%, left out of the headline
- Experiment 7: did not beat the control, not deployed
- Experiment 8: +24%, deployed and counted
- Experiment 9: did not beat the control, not deployed
- Experiment 10: +15%, deployed and counted
- Experiment 11: did not beat the control, not deployed
- Experiment 12: +29%, deployed and counted
For a consumer-health brand, we owned research, tracking and testing end to end. The wins answered buyers’ worries about cost, coverage and next steps, and made the first impression more relatable.
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