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Research-led experimentation

Find and pull your biggest growth leverswith experimentation.

We run your CRO operation—from research and prioritization to implementation, measurement, and analysis.

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How we find CRO breakthroughsagain and again.

Partner evidence

Trusted to turn uncertainty into progress.

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The people behind the practice

Strategy and systems,working as one.

Iman Nazari

Co-founder · Strategy & experimentation

Iman Nazari

Iman connects technology, business, and human behavior. He translates user psychology, product reality, and commercial goals into decisions that improve performance—with clean measurement and experiments that produce learning, not noise.

Moein Heshmati

Co-founder · Data systems & engineering

Moein Heshmati

Moein turns complexity into order. He architects the tracking, reporting, and deployment systems behind the work, ensuring every insight rests on verified data and every result can be reproduced.

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Where is growth getting stuck?

Bring us the funnel, the evidence, and the uncertainty. We’ll help you find the leverage worth testing.

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