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  • Resources
    • Guides and How-tos
    • Tools Comparison
    • Optimization Experiences
      • Featured Experiments
  • Learn
    • PostHog
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  • Need An Expert?
    • Conversion Rate Optimization Specialist
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CONTACT US
  • Metric breakdowns in PostHog
    PostHog Feature Breakdowns

    Metric breakdowns in PostHog test results

    ByMoein Heshmati March 18, 2026March 18, 2026

    Metric breakdowns is the fastest way I’ve found to answer the question every experiment eventually raises: “Where is the lift…

    Read More Metric breakdowns in PostHog test resultsContinue

  • Replay summaries in PostHog Experiments
    PostHog Feature Breakdowns

    Replay Summaries Are Now Available in PostHog Experiments

    ByMoein Heshmati March 18, 2026March 18, 2026

    I have found this update especially useful when reviewing experiment outcomes that show a clear pattern in the numbers but…

    Read More Replay Summaries Are Now Available in PostHog ExperimentsContinue

  • How to Send PostHog Conversion Events to Reddit Ads
    Guides and How-tos | PostHog Feature Breakdowns

    How to Send PostHog Conversion Events to Reddit Ads

    ByMoein Heshmati March 16, 2026March 16, 2026

    Continuing the series of posts related to PostHog integrations, we have reached to Reddit ads as an advertising platform which…

    Read More How to Send PostHog Conversion Events to Reddit AdsContinue

  • Experiments without Metrics in PostHog
    PostHog Feature Breakdowns

    PostHog Experiments Can Now Launch Without Metrics

    ByMoein Heshmati March 12, 2026March 12, 2026

    One of the PostHog updates I found genuinely useful is the ability to launch experiments without setting metrics first. For…

    Read More PostHog Experiments Can Now Launch Without MetricsContinue

  • How to Send PostHog Conversion Events to Google Ads
    Guides and How-tos | PostHog Feature Breakdowns

    How to Send PostHog Conversion Events to Google Ads

    ByMoein Heshmati February 27, 2026February 27, 2026

    I recently published a post titled ‘How to Send PostHog Conversion Events to Meta Ads’. Today, I want to explain…

    Read More How to Send PostHog Conversion Events to Google AdsContinue

  • SQL Variables in PostHog
    PostHog Feature Breakdowns

    PostHog Introduces SQL Variable Management

    ByMoein Heshmati February 26, 2026February 26, 2026

    One small PostHog updates just removed a bunch of friction from my workflow: SQL variables are now actually manageable at…

    Read More PostHog Introduces SQL Variable ManagementContinue

  • PostHog integration with Meta
    Guides and How-tos | PostHog Feature Breakdowns

    How to Send PostHog Conversion Events to Meta Ads

    ByMoein Heshmati February 18, 2026March 18, 2026

    If you’ve been using PostHog, you might have been wondering if there’s any way that you can send the conversion…

    Read More How to Send PostHog Conversion Events to Meta AdsContinue

  • Combine events in PostHog
    PostHog Feature Breakdowns

    Combine events in PostHog Trends

    ByMoein Heshmati February 6, 2026February 9, 2026

    When I’m building a Trends insight in PostHog, I often run into the same problem: one product outcome shows up…

    Read More Combine events in PostHog TrendsContinue

  • PostHog vs Twilio Segment
    Tools Comparison

    PostHog vs Twilio Segment: Product Analytics or CDP?

    ByAmin December 18, 2025March 18, 2026

    On the surface, PostHog and Twilio Segment look like competitors. They both deal with events, customer data, and integrations. In…

    Read More PostHog vs Twilio Segment: Product Analytics or CDP?Continue

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