How to Build Consistent UTMs for Reliable Marketing Attribution
Marketing without measurement is like sailing without a compass; you might be moving, but you’ll have no idea whether you’re…
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How to Convert Currencies in PostHog and Track Revenue
If you sell globally in different currencies, you’ve probably run into this: your insights and experiment goals show revenue scattered…
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Best Ways to Install PostHog on WordPress in 2025
If you have a WordPress website and want to set up PostHog, you’re probably wondering which plugins, extensions, or integration…
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Best Ways to Install PostHog on Shopify in 2025
If you run a Shopify store and want to set up PostHog, you’re probably wondering which plugins, apps, or integration…
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Pre-Lander Quiz Experiment: Simple beats complicated by 52%
Conversion Rate Optimization (CRO) is never a finished job. Every funnel you build, no matter how optimized it seems, has…
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Form Design That Sells: Protect Lead Quality, Not Just Volume
When it comes to optimizing conversion rates, the smallest details often carry the biggest weight. Application forms, for example, may…
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Webinar Waiting Room A/B Test: What Really Impacts Conversions
Here we are, sharing another experiment that pushed us to grow in Conversion Rate Optimization and reminded us that CRO…
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Quality Over Quantity: The Urgency Question That Qualified Buyers
In conversion rate optimization (CRO), we often hear the mantra “simpler is better.” Streamline the form. Remove friction. Cut the…
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Make Visitors Feel Seen: The Relatability A/B Test
Here we are with another experiment and another lesson for anyone who wants to improve their website’s conversion rate. This…
