From single source of truth to repeatable experimentation system that learns and scales
Companies hand us tracking, analysis, and A/B testing so their growth runs on systems, not luck.
The system behind predictable growth
Data Strategy & Tracking
Get measurement right at the source so everything built on top holds.
Event Tracking Plan
Audit Tracking
CDP Selection
Ad Conversion Tracking
Product Analytics
Replace surface-level dashboards with insights that move the business.
Executive Dashboards
Marketing Attribution
Product Analytics
BI Automation
Experimentation & A/B Testing
Turn experimentation into a system that consistently drives or validates growth.
Hypothesis testing
Validated learnings
Test prioritization
Pattern recognition
About Founders
Iman Nazari
Co-Founder
Strategy & Experimentation
Iman connects what most teams keep separate: technology, business, and human behavior.
He is the strategic force behind 99Ways’ approach to conversion; translating user psychology, product reality, and commercial goals into decisions that actually improve performance. Where others guess at what customers want, Iman looks for signal: how people think, what drives action, and which changes measurably move results. He is relentless about clean measurement, sound inference, and experiments you can trust. For him, better decisions start with better evidence. Every metric must be credible, every insight must survive scrutiny, every test must produce learning; not noise. That is the foundation of 99Ways: reliable data, sharper understanding, and changes proven before they are scaled.
Moein turns complexity into order.
He’s the architect behind 99Ways’ tracking, reporting, and deployment systems; ensuring every insight is built on verified data and reproducible results. Where others chase creative flair, Moein builds structure: repeatable processes, documented workflows, and flawless implementation. He treats precision as a form of respect, for data, for the client, and for the truth. Nothing escapes his attention. Every number must reconcile, every change must be traceable, every system must work exactly as intended. That discipline is what allows 99Ways to move fast without breaking things.
Moein Heshmati
Co-Founder
Data Systems & Engineering
How Others Reviewed 99Ways
Latest from 99Ways Academy
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Event Tracking Plan: A Practical Framework for Connecting Traffic, Behavior, and Revenue
An event tracking plan is not an event-name spreadsheet. It is the contract that defines how business questions become entities, events, trigger rules, properties, identities, revenue facts, metrics, QA, and governed analytics data. This guide includes a complete paid-subscription example and downloadable Excel template.
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PostHog Audit: 12 Checks Before You Trust the Data
A PostHog audit should prove more than event delivery. These 12 checks follow the full measurement chain—from ad click and identity through event semantics, purchase value, attribution, ROAS, and production governance—so you know which decisions the data can safely support.
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PostHog vs GA4: Which Should Be Your Source of Truth for Growth Decisions?
PostHog is usually better suited than the GA4 reporting interface to be the operational source of truth for growth decisions. It provides direct event-level investigation, explicit identity, flexible SQL, behavioral analysis, and experimentation in one environment. GA4 remains valuable for standardized acquisition and Google Ads reporting; when raw GA4 data is modeled in BigQuery, the warehouse becomes the real source of truth.
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Experimentation System Audit: How to Know Whether Your A/B Test Results Can Be Trusted
An A/B result is only as trustworthy as the system that produced it. This audit framework examines eligibility, assignment, bucketing, identity persistence, exposure, sample-ratio mismatch, metric definitions, conversion windows, and statistical analysis. It also introduces the Zero Experiment: a production A/A calibration test designed to reveal whether the system creates lift where no treatment exists.
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Conversion Tracking Audit: How to Know Whether Your Funnel Data Can Be Trusted
A conversion tracking audit should prove more than whether a tag fires. It should verify event meaning, duplicates, identity, cross-domain continuity, attribution, consent behavior, and reconciliation with orders, payments, CRM records, and advertising platforms. This framework shows what to inspect before funnel data is used for optimization.
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What Is Growth Lever Analytics? A Decision System for Finding What Actually Moves Growth
Growth Lever Analytics is a decision process for finding the controllable variable worth acting on, building the measurement needed to trust the decision, and validating the intervention through experimentation. It connects business economics, analytics, and causal evidence so that data ends in a ranked action rather than another dashboard.
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Ninety Nine Ways is a registered trademark of Nazari Ecom Solutions.
Nazari Ecom Solutions is registered with the Dutch Chamber of Commerce (KvK) under registration number 91552451.
Office: Mr. Treublaan 7, 1097 DP Amsterdam, The Netherlands
VAT Identification Number: NL004899587B87.
