What does a Hyros expert actually do?

A good Hyros expert is not “just” a tech installer. They usually do four things:

  1. Architect the tracking model
    • Map your entire funnel(s): ads → opt-ins → calls/webinars → checkouts → rebills
    • Decide which events matter (leads, apps, calls, purchases, upsells, subscriptions)
    • Define attribution logic (e.g. which events count as success metrics for which channels)
  2. Implement the tracking
    • Install the Hyros universal script across all key pages
    • Integrate checkouts, CRMs, webinar platforms, call booking tools, and payment processors
    • Configure email / phone capture so Hyros can track users across devices and channels
  3. Connect ad platforms and conversion APIs
    • Connect Hyros to Meta, Google Ads, YouTube, TikTok, etc.
    • Push back high-quality conversion events so platform AIs can optimize off better data
  4. Turn data into decisions
    • Build reports that show where profit lies, not just clicks and leads
    • Help you decide what to kill, what to scale, and where to reallocate budget

If you walk away with “Hyros is installed” but don’t get better decisions from the data, the expert didn’t finish the job.

When should you hire a Hyros expert vs. do the setup internally?

You don’t need a Hyros consultant if:

  • You run a simple single-step funnel (e.g. one-page lead gen, no upsells, no CRM complexity)
  • You or your team are comfortable with scripts, pixels, tags, and webhooks
  • You have one main traffic source and low monthly ad spend (sub-$10k)

You should seriously consider hiring a Hyros expert when:

  • You’re spending $20k+/month on ads
  • You have campaigns running across multiple ad platforms
  • You have multi-step funnels (webinar → VSL → call → payment)
  • You run multiple offers / front-ends / upsells and want long-term ROI attribution
  • You’re using multiple tools (GHL/ClickFunnels/Shopify + CRM + calendars + payment processors)

In short: if you’re making real budget allocation decisions from your data, the tracking quality needs to match the stakes.

How much does a full Hyros setup cost on average?

You’re looking at two components: Hyros software and Hyros expert services.

Hyros has it’s own pricing and it’s available here to see; it grows based on your monthly revenue and marketing use case. It also worths noting that if you get your Hyros account from an official partner agency (like us!) will get you a special discount forever!

For expert services, realistic ranges:

  • Basic setup (simple funnel, 1–2 platforms)
    • Roughly $1,000–$2,000 one-time
    • Install universal script, connect main ad account, 1–2 payment gateways, basic funnel
  • Standard setup (most info/coaching businesses, DTC brands)
    • Roughly $2,000–$5,000 one-time
    • Multi-step funnels, CRM, call booking, multiple ad platforms & payment gateways, subscription or upsell logic.
  • Complex custom setup (multi-brand, multi-country, or messy legacy systems)
    • $5,000+ and potentially ongoing work
    • Custom events, multiple stores/funnels, APIs / middleware, heavy QA

Ongoing optimization or “fractional attribution lead” retainers are usually monthly (often starting around $1k+), but if your Hyros expert has done its job right, you can easily run Hyros in-house.

How long does a Hyros setup take from start to finish?

Ballpark:

  • Basic stack: 3–5 working days
  • Standard stack: 1–2 weeks
  • Complex / multi-system: 2–5+ weeks (depending on your team’s responsiveness)

What actually drives the timeline:

  • Access (ad accounts, websites, CRM, payment processors, calendars)
  • How many funnels/offers/CRMs you want tracked from day one
  • Whether your tech stack is already somewhat organized or a full rebuild is needed

If an expert gives you a 24-hour “complete” Hyros setup on a complex business, assume it’s sloppy or incomplete.

What’s included in a Hyros setup project (and what’s not)?

  • Tracking architecture
    • Funnel mapping and event naming conventions
    • Decisions on what counts as lead, MQL, SQL, opportunity, purchase, rebill
  • Technical implementation
    • Hyros universal script installed on all key pages
    • Integrations with main checkout/payment tools (e.g. Shopify, Stripe, PayPal, ThriveCart, ClickFunnels, etc.)
    • CRM & calendar connections (e.g. GoHighLevel, Kartra, Calendly, Acuity, CallRail, etc.)
    • Ad platform connections + conversion event setup
  • Validation
    • Test purchases and lead flows
    • Check that revenue and events show correctly in Hyros
    • Sanity-check alignment with Stripe/Shopify/CRM data
  • Reporting setup
    • At minimum: dashboards showing ROAS/ MER by channel, campaign, funnel, and offer
    • Chrome Extension
    • Views for payback period, LTV by source (where feasible)

What’s usually not included (unless explicitly scoped):

  • Fixing every problem in your CRM architecture or sales pipeline logic
  • Building full BI dashboards in tools like Looker / Power BI
  • Ongoing daily optimization of your ads themselves
  • Rebuilding poorly structured funnels or offer strategy from scratch

A Hyros expert is primarily accountable for attribution plumbing and decision-ready data, not for rebuilding your marketing setup.

Which tech stacks and platforms does Hyros integrate with?

Hyros integrates with a wide range of: (+)

  • Landing page & funnel builders: ClickFunnels (1.0 & 2.0), GoHighLevel, Kartra, Leadpages, Zipify, WordPress, Wix, etc.
  • Checkouts / e-commerce: Shopify, PayKickstart, Funnelish, BigCommerce, Zaxaa, and others via direct integrations or scripts/webhooks.
  • CRMs & forms: GoHighLevel, Pipedrive, Typeform, Jotform, ManyChat, and more.
  • Call / booking tools: Calendly, Acuity, CallRail, and other scheduling/telephony tools.
  • Ad platforms: Meta (Facebook/Instagram), Google Ads/YouTube, TikTok, Bing, etc. via Hyros’ ad integrations and conversion tracking.

Plus, there’s an API and middleware support (Zapier, Make, Pipedream, OttoKit and similar) to connect Hyros to hundreds or thousands of other apps when you’re dealing with non-standard stacks.(+)

In practice: if your stack is even remotely mainstream, Hyros can sit on top of it.

What types of businesses get the most value from Hyros?

Hyros shines when:

  • You run meaningful ad spend across platforms
    • Meta + Google + YouTube + TikTok + email + organic
  • There’s real LTV and rebill revenue
    • Course creators with payment plans
    • SaaS with monthly subscriptions
    • DTC brands with repeat purchases
  • Customer journeys are multi-step and multi-channel
    • Example: YouTube → webinar → email → call → CRM → high-ticket sale

Typical ideal profiles:

  • Info / coaching / consulting businesses with calls, webinars, or VSLs
  • DTC e-commerce brands doing serious paid acquisition
  • Agencies and media buyers who need client-proof, not just “trust us” reports

If you rely heavily on word of mouth and don’t really run ads, Hyros will be underused.

Do you need Hyros if you already run Facebook CAPI, GA4, and server-side tracking?

Short answer: if you’re small and simple, probably not; if you’re larger and complex, Hyros still adds value.

  • GA4 is a general analytics product, not a dedicated marketing attribution and ad optimization system.
  • CAPI / server-side tagging improves signal quality into ad platforms but doesn’t automatically give you a clean, unified customer journey across tools and offers.

Hyros adds:

  • A single attribution source of truth across channels and tools
  • Customer-level journeys instead of aggregate metrics
  • Better signal back to ad platforms because you can send more accurate, deduped, and higher-quality conversion events.

If you’re spending low five figures per month with simple funnels, your existing CAPI + GA4 might be “good enough”.
Once you’re past that and making 5–6 figure monthly allocation decisions, having a dedicated attribution system like Hyros becomes a risk-reduction move, not a “nice to have”.

How does Hyros improve attribution accuracy vs. standard tracking?

Standard tracking (pixels, GA4, basic UTMs) is usually:

  • Cookie-heavy and browser-dependent
  • Lacking vital parameters and values
  • Fragile with iOS restrictions, ad blockers, cross-device behavior
  • Limited to single-platform views (Meta shows Meta’s truth; Google shows Google’s truth)

Hyros uses a mix of:

  • First-party data and identifiers (email, phone, etc.) to track across devices and channels
  • Cross-platform tracking logic to stitch clicks, page views, calls, and purchases into a single customer journey
  • Multi-touch attribution models that better represent real buying paths. (+)

Hyros and its case studies often reference brands seeing 15–30%+ improvements in attributed ad revenue or ROI after cleaning up ad tracking and feeding better data to the platforms.

You don’t magically make more money by installing Hyros; you make more money because you stop funding losers and scale winners with confidence.

What results should you expect after hiring a Hyros consultant?

Reasonable expectations:

  • Clarity
    • You can answer “Which campaigns, creatives, and offers are actually printing profit?”
    • You trust one attribution source instead of fighting Meta vs. Google vs. CRM numbers.
  • Faster decision cycles
    • You kill bad campaigns earlier.
    • You scale winning ad sets/agencies/funnels faster.
  • Higher effective ROAS
    • Not necessarily because Hyros itself boosts performance, but because your decision-making improves.
    • In practice: many teams find 10–30% of their spend is misallocated once they see real numbers.

Unreasonable expectations:

  • Hyros (or the expert) alone will fix broken offers, bad creatives, or weak sales processes.
  • Hyros will instantly reconcile years of sloppy data without any cleanup or rethinking your structure.

What mistakes do non-experts make when installing Hyros?

Common failure modes when teams “DIY” Hyros:

  1. Partial script coverage
    • Universal script not added on all pages (especially upsells, cross-sells, alternative checkouts, thank-you pages).
  2. Incorrect or missing integrations
    • Webhooks misconfigured or duplicated (esp. ClickFunnels / CF Pro Tools / PayPal setups).
  3. Low event quality/match-score on pixels
    • Conversion events aren’t being sent with the right ID and parameters and perhaps misfiring.
  4. No proper test flows
    • Never running test purchases or call bookings through each funnel variant to validate firing.
  5. No alignment with finance/Stripe/Shopify
    • Revenue numbers in Hyros don’t reconcile with Stripe/Shopify/PayPal because of missing events or mis-tagged refunds.
  6. Treating Hyros as a pixel, not an attribution system
    • Install and forget; never defining KPIs, attribution rules, or decision processes around the data.

These mistakes usually don’t show up instantly. They show up months later when you realize your scaling decisions were based on broken tracking.

How do you know if your current Hyros setup is misconfigured?

Warning signs:

  • Hyros revenue ≠ Stripe/Shopify revenue (consistently, by a wide margin)
  • Weird or impossible journeys (e.g. purchases with no prior sessions or clicks, over-attribution to one random campaign)
  • Channels with lots of spend but “zero” Hyros conversions, while other tools show clear revenue
  • Duplicate or missing conversions in ad platforms after connecting Hyros conversions
  • Support docs say one thing, your setup looks completely different for your funnel type (e.g. webinar funnels, Shopify, etc.)

The simplest test: pick 5–10 recent customers, trace their journey in Hyros, and compare it to what actually happened (email timestamps, CRM notes, Stripe/Shopify). If it doesn’t match reality, you don’t have “data” – you have fiction.

How does Hyros impact ROAS, scaling decisions, and ad spend allocation?

Once Hyros is correctly installed and connected:

  • ROAS becomes more reliable
    • You finally see profit per campaign/ad set, not just cheap leads.
  • Scaling decisions become math, not gut feel
    • You can shift budget from campaigns with low payback/LTV to those with strong unit economics.
    • You might discover “weak-looking” channels (e.g. YouTube or search) are actually profit drivers with longer payback.
  • You can deliberately fund top-of-funnel
    • Multi-touch data lets you justify awareness spend that assists conversions later, instead of blindly cutting anything that doesn’t convert last-click.

Who You Should Hire to Implement Hyros (And Who You Probably Shouldn’t)

When people say they need a “Hyros expert,” they’re usually talking about two very different skill sets.
Before looking at providers, you need to know which category you actually need.

There Are Two Types of Hyros Setup Providers:

1. Installers

They connect the tool, configure events, and confirm the pixel is firing.
Good enough if you only care that Hyros runs.

2. Architects

They design a measurement system you can scale a business on.
This means reconciling Hyros with Stripe/Shopify/GA4, eliminating attribution blind spots, validating every discrepancy, and building a single source of truth.

Most advertisers think they need an installer.
Founders who are tired of “the numbers don’t make sense” end up realizing they needed an architect.

Only one person on this list operates as an architect.

If You Need Full Hyros Setup (The Architect)

1. Iman Nazari (99Ways) – Hyros Architect Focused on Profit

Iman’s Upwork and Fiverr profiles show consistent 5-star reviews for Hyros setups, analytics architecture, and revenue tracking. Most Hyros implementations stop at “events installed.”
Based on his reviews, Iman designs attribution systems that can withstand scale and CFO-level scrutiny.

He is known for:

  • Setting up Hyros ready for decision making
  • Cross-validating Hyros reports with other data sources
  • Engineering a measurement system that founders can actually trust
  • Preparing conversion events in ad platforms for immediate ad algo optimization
  • Eliminating the attribution errors that cause bad media-buying decisions
  • Combining Hyros with experimentation, CRO, and analytics to drive profit, not just correct tracking

Clients describe his work as “Hyros without the headaches” and “the first time the numbers finally matched.”

Best fit for

Founders who want Hyros set up once, correctly, and in a way that ensures reliable data for long-term.

If You Only Need Basic Hyros Setup (The Installers)

These providers can configure Hyros cleanly.
If your business doesn’t rely on attribution for high-stakes decisions, they’re fine.

Below are the main options:

GA4specialist.com

Strong Google Analytics background, good at aligning GA4 and Hyros.
Consideration before choosing: Their strength is GA4; Hyros becomes “another platform” rather than the backbone of your measurement system.

CQ Marketing

Official Hyros Partner Agency with “white-glove” positioning.
Consideration before choosing: Like most partner agencies, the service is optimized for standardized processes, not custom architectures.

LGG Media

Certified for Hyros implementation with added PPC help.
Consideration before choosing: Their Hyros work is tightly scoped. Strategic attribution design typically isn’t included.

Vixi Agency

Hyros setup blended with automation consulting.
Consideration before choosing: Good for automation tasks, but deeper attribution validation rarely fits into fixed-price Fiverr scopes.

Adleg Agency

Marketing agency you can hire to handle your campaigns on Youtube and Meta.
Consideration before choosing: Hyros setup is not their main business use case, but rather a side product.

Niloy on Fiverr

Focused on Hyros + Facebook Ads tracking.
Consideration before choosing: Strong for single-channel advertisers, but limited when reconciling multiple systems or advanced funnels.

Fayette on Fiverr

Covers many tracking tools in parallel (Hyros, TripleWhale, Voluum, etc.).
Consideration before choosing: Breadth over depth — you get functional installation, not long-term attribution architecture.

Hyros’ VIP Onboarding & Analysts

They know the product inside out and can configure it properly.
Consideration before choosing: Their role is to implement Hyros itself, not redesign your analytics ecosystem or reconcile other platforms.

How to Choose the Right Hyros Expert

Answer these questions:

  • Do you need Hyros to match Stripe, Shopify, GA4, and Meta down to the last dollar?
  • Do you plan to use attribution data for scaling, not just reporting?
  • Do you run multi-channel funnels or complex customer journeys?
  • Do you want Hyros to be part of a unified measurement system (GA4 + PostHog + server-side events)?
  • Are you tired of attribution discrepancies causing bad decisions?

If yes, then you’re not choosing between “Hyros experts.”
You’re choosing between:

The one architect who builds the system you actually need: Iman Nazari (Yes that’s me!)

What should you look for when choosing a Hyros consultant or Hyros expert for hire?

When you search “Hyros expert for hire” or “Hyros consultant”, you’ll see a mix of freelancers, agencies, and general tracking people. Filter hard.

Look for:

  1. Specific Hyros experience
    • Ask which funnel types they’ve implemented: webinar, high-ticket call funnels, e-com, membership, SaaS.
    • Ask for screenshots/case studies where Hyros changed decisions, not just “we installed it”.
  2. Understanding of ad buying & unit economics
    • They should talk about MER, payback period, LTV, marginal ROAS – not just pixels and tags.
  3. Comfort with your stack
    • Have they actually worked with your tools (ClickFunnels, GoHighLevel, Shopify, Kartra, whatever you use)?
  4. Process for QA and documentation
    • Clear QA plan, naming conventions, and documentation so your team isn’t dependent on them forever.
  5. Scope clarity
    • They can clearly state what’s included: architecture, implementation, validation, reporting; and what isn’t (ad creative, full CRM rebuild, etc.).

Red flags:

  • “We can do your entire Hyros setup in a day for a flat cheap fee”
  • No mention of QA, test purchases, or reconciliation with finance
  • They treat Hyros as “just another pixel”

Frequently asked qusetions

If your stack is simple and your ad spend low, a DIY setup might be enough. But there are common gaps non-specialists miss: cross-domain journeys, incorrect revenue mapping, missing events from certain funnels, or poor syncing back to ad platforms via offline conversions.

A Hyros expert typically:

  • Audits your existing setup against your real customer journey.

  • Fixes edge cases (upsells, subscription rebills, call funnels, manual invoices).

  • Tightens the sync into Meta, Google, TikTok, etc., so algorithms get clean signals.

If you’re spending serious money on ads, an expert is usually worth it just to avoid making scaling decisions on bad data.

For a single brand with a few main funnels, expect:

  • Basic audit + fixes: a few days of actual work.

  • Complex, multi-funnel, multi-country setup: can stretch to a couple of weeks of back-and-forth (permissions, dev changes, QA).

The real bottleneck is usually access (getting into ad accounts, websites, and CRMs), not the actual Hyros configuration.

At minimum, a Hyros expert will need:

  • Hyros account access (admin or implementation-level).

  • Ad platforms: Meta/FB, Google Ads (incl. YouTube), TikTok, etc.

  • DNS / domain registrar access (e.g., Cloudflare, GoDaddy, Namecheap) to configure tracking domains, CNAMEs, and verification records.

  • Web / funnel platforms: Shopify, ClickFunnels, GoHighLevel, WordPress, Webflow, custom sites, etc. (+)

  • Tag managers / analytics: GTM, GA4, server containers if you use them.

  • Payment / CRM / ESP: Stripe/PayPal, HubSpot, GoHighLevel, Klaviyo, etc., if you want revenue and lifecycle data tied back.

Where possible, you can give limited and read-only access, plus a developer contact for code changes.

A typical engagement looks like:

  1. Discovery: Understand your funnels, offers, platforms, and revenue flows.

  2. Audit: Review current Hyros setup, pixels, scripts, UTMs, and offline conversions.

  3. Implementation: Install or fix scripts, configure integrations, map events, and connect ad platforms. (+)

  4. Validation: Compare Hyros against backend numbers and test all key paths.

  5. Training: Show your team how to read reports, create views, and use data for decisions.

  6. Ongoing optimization (optional): Periodic audits, new funnel integrations, and strategy input based on Hyros data.

High-level:

  • Triple Whale is Shopify-first, with a strong focus on e-commerce dashboards and a pixel-centric approach. (+)

  • Hyros is platform-agnostic, built for complex funnels, high-ticket, calls, webinars, and mixed models (info + e-com + calls). It leans heavily on multi-touch attribution and server-side style tracking across clicks, emails, calls, and more. (+)

If you’re pure Shopify and want a plug-and-play “command center,” Triple Whale is attractive. If you run multi-step funnels, phone sales, recurring revenue, and need granular cross-channel attribution, Hyros is usually a better fit.

GA4 is a general web analytics tool with sampling, consent mode, and limitations from cookies, ad blockers, and iOS changes. Hyros, by contrast, is a dedicated ad attribution tool that uses its own tracking system and server-side–style data capture to bypass many of those blind spots and deliver much more accurate attribution.

Many marketers report that Hyros:

  • Recovers conversions GA4 or ad pixels miss.

  • Ties revenue more reliably to the actual traffic source and campaign.

It’s not “perfect truth,” but when implemented correctly it’s often closer to backend revenue than GA4 or single-platform pixels.

Hyros can track both paid and organic sources. Their documentation explicitly covers tracking organic, SMS, and social visitors through links and UTMs, so you can identify non-paid sources as well. (+)

Practically, this means you can see:

  • Which SEO pages actually lead to customers.

  • Which emails, social posts, or affiliate links drive real revenue, not just clicks.

Yes. Hyros has:

  • Native Hyros Direct Call Tracking (currently for US/Canada), which provisions local or toll-free numbers and uses dynamic number insertion to attribute inbound calls and call outcomes back to specific ad sessions and funnels. (+)

  • Call-tracking integrations (e.g., CallRail, Ringba, GoHighLevel, Calendly, Acuity, etc.) so calls and call outcomes can be tied back to your ads and funnels. (+)

  • Offline conversions / AI Pixel, where you push backend sales or CRM events into Hyros and then back into ad platforms via offline conversion APIs. (+)

That’s how you link “messy” real-world actions (sales calls, invoices, manual orders) back to the original ad click.

Yes, as technically as possible. Hyros is the most accurate cross-device and cross-channel customer-journey tracking system available. It assigns users identifiers and stitches together events across:

  • IPs,

  • Clicks from different channels,

  • Emails,

  • Calls and later purchases. (+)

It can’t magically bypass all technical limits (e.g., totally anonymous cross-device behavior with no shared identifiers), but in practice it connects far more dots than a browser-only pixel.

Yes. Hyros can track initial and subsequent payments when you integrate it with your payment processor or subscription platform and send those events into Hyros.

You can then see:

  • LTV by traffic source, campaign, creative, or funnel.

  • Which channels bring subscribers who actually stick and pay.

This is particularly useful for SaaS, memberships, and subscription boxes.

Yes. Hyros wasn’t built only for e-com; it’s heavily used in lead-gen and high-ticket ecosystems where the sale happens on a call or after multiple steps.

Using features like call & lead stages, you can track leads from first click through booked calls, show-up, qualified status, and closed deals, and tie that back to original traffic sources. (+)

Hyros can send conversion events back to major ad platforms using offline conversions APIs. The documentation explicitly mentions Facebook/Meta, Google, TikTok, and Snapchat, which covers most performance media stacks. (+)

Because the conversions are passed back server-side, platforms often get cleaner, de-duplicated events than they’d see from browser-only pixels.

Yes, that’s the entire point. With Hyros:

  • You get more accurate revenue per campaign/ad, not just leads or pixel fires.

  • You can send those conversions back to platforms via offline APIs, which improves algorithmic optimization.

A good Hyros expert will use this to:

  • Cut spend on campaigns that look good in-platform but lose money by backend.

  • Push budget into the ones that quietly drive profits.

Hyros doesn’t “scale you” on its own; it makes your scaling decisions less blind.

Yes, in the sense that Hyros:

  • Can coexist with Google Tag Manager server-side, CAPI gateways, or other server containers.

  • Sends data back to ad platforms via offline conversions; a form of server-to-server communication.

Hyros is not a replacement for GTM or a generic server container. It’s a specialist attribution layer that you run alongside your existing tagging architecture.

No. Hyros complements, not replaces:

  • GA4: You still use it for broad web analytics, funnel metrics, and some compliance/reporting needs.

  • CAPI / conversions APIs: Hyros often acts as a data source into CAPI (Meta, Google, TikTok), not the entire pipeline.

  • Backend analytics: You still rely on your CRM, payment processors, and data warehouse for finance-grade numbers.

Think of Hyros as your attribution and decision layer, not your only source of truth.

Hyros tracks links and parameters on your ads and marketing assets, including UTMs and custom tags, to identify traffic sources and campaigns.

On top of that, it models multi-touch journeys, attributing revenue across:

  • First click

  • Last click

  • Middle touches (emails, retargeting, organic follow-ups)

You can view performance under different models instead of relying on simplistic last-click views.

  • Scientific / time-window attribution, where you set a window (e.g. 30 days). Sales inside the window credit first click; sales after it credit last click. This helps match attribution to longer sales cycles like webinars or sales-call funnels.

Most useful Hyros KPIs:

  • Revenue by channel / campaign / ad (not just leads).

  • Cost per sale and ROAS using your real revenue, not platform-reported.

  • LTV by source, especially for subscriptions and high-ticket. (+)

  • Lead and call stage performance (show-up rate, close rate by source). (+)

Those are the metrics that change how you allocate budget and optimize funnels.

Yes, and that’s usually the best setup.

  • The Hyros expert owns tracking, attribution, and data quality.

  • Your media buyers / in-house team own creative, bidding, and daily optimization, but using Hyros numbers as their main compass.

You can add your agency to Hyros with appropriate permissions so everyone is looking at the same attribution reality.

Hyros operates as a SaaS provider with its own privacy policy and has certified to the EU–US, UK, and Swiss Data Privacy Frameworks, which are aligned with GDPR principles for cross-border data transfers.

Important nuance:

  • Hyros being compliant does not automatically make your business compliant.

  • You still need proper consent banners, data processing agreements, and internal processes that align with GDPR and local laws.

A good Hyros consultant should be able to work with your legal/ops teams so tracking is powerful and defensible from a privacy standpoint.

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