PostHog vs Twilio Segment: Product Analytics or CDP?
On the surface, PostHog and Twilio Segment look like competitors. They both deal with events, customer data, and integrations. In…
Author: Amin
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How to Save IP Address to Person Properties in PostHog
Goal Problem: IP is only available on event properties (e.g. $ip on $pageview), but you need it on the person…
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How to Build Consistent UTMs for Reliable Marketing Attribution
UTMs are small, but they decide whether your campaign reporting is usable. When every campaign link follows the same naming…
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How to Convert Currencies in PostHog and Track Revenue
If you sell in more than one currency, your revenue reports can get messy fast. A Shopify store might send…
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Best Ways to Install PostHog on WordPress in 2025
If you have a WordPress website and want to set up PostHog, you’re probably wondering which plugins, extensions, or integration…
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Best Ways to Install PostHog on Shopify
If you want to use PostHog on Shopify, you have a few different setup options. The right choice depends on…
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Pre-Lander Quiz Experiment: Simple beats complicated by 52%
Conversion Rate Optimization (CRO) is never a finished job. Every funnel you build, no matter how optimized it seems, has…
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Form Design That Sells: Protect Lead Quality, Not Just Volume
When it comes to optimizing conversion rates, the smallest details often carry the biggest weight. Application forms, for example, may…
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Webinar Waiting Room A/B Test: What Really Impacts Conversions
Here we are, sharing another experiment that pushed us to grow in Conversion Rate Optimization and reminded us that CRO…
