Pre-Lander Quiz Experiment: Simple beats complicated by 52%
Conversion Rate Optimization (CRO) is never a finished job. Every funnel you build, no matter how optimized it seems, has…
Featured Experiments
Featured Experiments highlights high-impact tests we’ve run for clients at 99ways. Each article shows the hypothesis, setup, results, and the changes we made after the test. These are experiments that created meaningful improvements, not cosmetic tweaks.
You’ll see tests on pricing, messaging, onboarding, offers, and checkout flows. We also share segment insights, unexpected findings, and operational lessons. Everything here comes from disciplined, data-driven testing.
If you want inspiration for experiments that move revenue, this is your shortlist. Browse these experiments to learn what works and design stronger tests.
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Trial or no trial, $27/m or $17/m: That’s The Pricing Experiment
We want to test whether the current pricing for our client’s community membership is well-aligned with their audience’s budget, and…
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Headline Multi-variant Test: Logics, Emotions, or Goals?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank…
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Video Controls Myth Tested: Do Control Buttons Reduce Conversion?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as…
