Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how…
Optimization Experiences
Optimization Experiences showcases real CRO work from client projects. Each article explains what we found, what we changed, and how it affected conversions. These posts show our full process from audit to experiment rollout.
You’ll see how we locate data problems, prioritize issues, and design effective tests. We cover funnels in SaaS, e-commerce, and info products. The goal is to reveal how disciplined optimization works in the real world.
If you want to understand expert decision-making, this section helps. Use these stories to avoid common mistakes and spot profit leaks in your own funnel.
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Headline Multi-variant Test: Logics, Emotions, or Goals?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank…
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Video Controls Myth Tested: Do Control Buttons Reduce Conversion?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as…
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Radio Buttons vs Multiple CTAs: What Improved Conversions?
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within…
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Headline A/B Test: Simplicity Sells Better Than You Think
Never underestimate the power of a headline. A simple A/B test can lead to game-changing results. This experiment was a…
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Join Rate A/B Test: Can Timing Boost Signups?
We were hired to support an optimization project for a client who was running a webinar funnel. Right away, we…
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Timestamp A/B Test: Does Time Help or Hurt?
Our client’s opt-in page promotes a free 5-day challenge workshop designed to attract qualified leads in their field. To boost…
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Testimonial A/B Test: Does Social Proof Really Boost Conversions?
We recently ran another A/B test on a client’s funnel—this time focused on trust signals. The client’s original landing page…
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CTA Button A/B Test: Animation vs No Animation
We recently ran a CTA button A/B test on a client’s funnel that challenged one of the oldest assumptions in…
