Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how…
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Headline Multi-variant Test: Logics, Emotions, or Goals?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank…
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Video Controls Myth Tested: Do Control Buttons Reduce Conversion?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as…
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Radio Buttons vs Multiple CTAs: What Improved Conversions?
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within…
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Headline A/B Test: Simplicity Sells Better Than You Think
Never underestimate the power of a headline. A simple A/B test can lead to game-changing results. This experiment was a…
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Join Rate A/B Test: Can Timing Boost Signups?
We were hired to support an optimization project for a client who was running a webinar funnel. Right away, we…
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Timestamp A/B Test: Does Time Help or Hurt?
Our client’s opt-in page promotes a free 5-day challenge workshop designed to attract qualified leads in their field. To boost…
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Testimonial A/B Test: Does Social Proof Really Boost Conversions?
We recently ran another A/B test on a client’s funnel—this time focused on trust signals. The client’s original landing page…
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CTA Button A/B Test: Animation vs No Animation
We recently ran a CTA button A/B test on a client’s funnel that challenged one of the oldest assumptions in…
