Introduction
In this blog we share our experience in conversion rate optimization and everything that we faced along the way. PostHog, being our main tool in CRO, has a big effect on it, thus we talk about it a lot.
Step 1: Sign Up for PostHog Cloud
If you haven’t done this already, start by signing up for a PostHog Cloud account.
Step 2: Create Your PostHog Organization and Project
Next, open the PostHog dashboard, create a new organization, and set up a project to start tracking your website’s analytics. The organization allows you to manage multiple projects, while a project is your dedicated space for tracking and analyzing all your website’s data.
Step 3: Optimize Your Product Analytics Settings
In Settings > Product Analytics, make these adjustments to fine-tune your analytics:
- Align Timezone and Week Start Day: Sync with your ad sources and client location to ensure your data is accurately timestamped and organized.
- Exclude Internal Traffic: Filter out team members’ email domains to focus on genuine user data for more accurate analysis.
Step 4: Complete the Product Analytics Onboarding Process
Give life to PostHog by completing the Product Analytics Onboarding process, which guides you through these essential steps:
- Install: Confirm the installation using the HTML snippet you added earlier to ensure PostHog is properly integrated into your site.
- Configure: Tailor your tracking preferences, setting up properties, goals, and event tracking as needed.
- Plans: Choose your preferred plan, whether it’s the free tier or a paid plan offering more features.
- Invite Teammates: Assemble your analytics squad by inviting team members to access the PostHog dashboard. This way, everyone can contribute to analyzing and improving the website’s performance.
Step 5: Set Up Billing and Avoid Unexpected Charges
Head over to the Billing section and set all limits to zero to prevent any unwanted surprises. This ensures that you won’t be charged for exceeding usage limits unintentionally.
