Metric breakdowns in PostHog test results
Metric breakdowns is the fastest way I’ve found to answer the question every experiment eventually raises: “Where is the lift…
PostHog
PostHog at 99ways is for teams who want real product and marketing visibility without getting lost in setup hell. If you’re using PostHog to understand funnels, feature adoption, or marketing performance, this is your hub.
Here you’ll find content on PostHog implementation, event design, self-hosted vs cloud setup, funnel and retention analysis, feature flags, and connecting PostHog to your broader growth stack. The focus is always the same: translating product analytics into measurable lifts in conversion rate, LTV, and profit.
At 99ways, we use PostHog as the backbone for experimentation and behavioral insight across funnels, landing pages, and apps. We go past “how to install the script” into: Which events actually matter? How do you avoid dirty data? How do you tie tests and campaigns back to real revenue?
Expect step-by-step guides, tracking architectures, case studies, and experiment breakdowns based on live client work. Use this PostHog tag as your playbook for turning product analytics into sharp, profitable decisions.
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Replay Summaries Are Now Available in PostHog Experiments
I have found this update especially useful when reviewing experiment outcomes that show a clear pattern in the numbers but…
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PostHog & Reddit Ads Integration: Conversion Event Tracking
If you are running Reddit Ads, browser-only tracking is usually not enough. Ad blockers, privacy controls, cookie restrictions, checkout flows,…
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PostHog Experiments Can Now Launch Without Metrics
One of the PostHog updates I found genuinely useful is the ability to launch experiments without setting metrics first. For…
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PostHog & Google Ads Integration: Conversion Event Tracking
Today, I want to explain how to integrate your PostHog conversion tracking with Google Ads. The objective is to achieve…
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PostHog Introduces SQL Variable Management
One small PostHog updates just removed a bunch of friction from my workflow: SQL variables are now actually manageable at…
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PostHog & Meta Ads Integration: Conversion Event Tracking
This guide explains how to send conversion events such as CompleteRegistration, Lead, AddToCart, InitiateCheckout, and Purchase to Meta, along with all available customer context and event metadata, including email address, first and last name, phone number, address information, order value, currency, and other matching parameters that help improve attribution and event match quality.
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Combine events in PostHog Trends
When I’m building a Trends insight in PostHog, I often run into the same problem: one product outcome shows up…
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PostHog vs Twilio Segment: Product Analytics or CDP?
On the surface, PostHog and Twilio Segment look like competitors. They both deal with events, customer data, and integrations. In…
