How to Save IP Address to Person Properties in PostHog
Goal Problem: IP is only available on event properties (e.g. $ip on $pageview), but you need it on the person…
PostHog
PostHog at 99ways is for teams who want real product and marketing visibility without getting lost in setup hell. If you’re using PostHog to understand funnels, feature adoption, or marketing performance, this is your hub.
Here you’ll find content on PostHog implementation, event design, self-hosted vs cloud setup, funnel and retention analysis, feature flags, and connecting PostHog to your broader growth stack. The focus is always the same: translating product analytics into measurable lifts in conversion rate, LTV, and profit.
At 99ways, we use PostHog as the backbone for experimentation and behavioral insight across funnels, landing pages, and apps. We go past “how to install the script” into: Which events actually matter? How do you avoid dirty data? How do you tie tests and campaigns back to real revenue?
Expect step-by-step guides, tracking architectures, case studies, and experiment breakdowns based on live client work. Use this PostHog tag as your playbook for turning product analytics into sharp, profitable decisions.
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Hiring a PostHog Expert: A No-Nonsense Guide
What does a PostHog expert actually do? Many people who advertise themselves as “PostHog experts” are developers who can wire…
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How to Convert Currencies in PostHog and Track Revenue
If you sell in more than one currency, your revenue reports can get messy fast. A Shopify store might send…
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Best Ways to Install PostHog on WordPress in 2025
If you have a WordPress website and want to set up PostHog, you’re probably wondering which plugins, extensions, or integration…
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Best Ways to Install PostHog on Shopify
If you want to use PostHog on Shopify, you have a few different setup options. The right choice depends on…
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Pre-Lander Quiz Experiment: Simple beats complicated by 52%
Conversion Rate Optimization (CRO) is never a finished job. Every funnel you build, no matter how optimized it seems, has…
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Form Design That Sells: Protect Lead Quality, Not Just Volume
When it comes to optimizing conversion rates, the smallest details often carry the biggest weight. Application forms, for example, may…
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Webinar Waiting Room A/B Test: What Really Impacts Conversions
Here we are, sharing another experiment that pushed us to grow in Conversion Rate Optimization and reminded us that CRO…
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Quality Over Quantity: The Urgency Question That Qualified Buyers
In conversion rate optimization (CRO), we often hear the mantra “simpler is better.” Streamline the form. Remove friction. Cut the…
