Pre-Lander Quiz Experiment: Simple beats complicated by 52%
Conversion Rate Optimization (CRO) is never a finished job. Every funnel you build, no matter how optimized it seems, has…
PostHog
PostHog at 99ways is for teams who want real product and marketing visibility without getting lost in setup hell. If you’re using PostHog to understand funnels, feature adoption, or marketing performance, this is your hub.
Here you’ll find content on PostHog implementation, event design, self-hosted vs cloud setup, funnel and retention analysis, feature flags, and connecting PostHog to your broader growth stack. The focus is always the same: translating product analytics into measurable lifts in conversion rate, LTV, and profit.
At 99ways, we use PostHog as the backbone for experimentation and behavioral insight across funnels, landing pages, and apps. We go past “how to install the script” into: Which events actually matter? How do you avoid dirty data? How do you tie tests and campaigns back to real revenue?
Expect step-by-step guides, tracking architectures, case studies, and experiment breakdowns based on live client work. Use this PostHog tag as your playbook for turning product analytics into sharp, profitable decisions.
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Form Design That Sells: Protect Lead Quality, Not Just Volume
When it comes to optimizing conversion rates, the smallest details often carry the biggest weight. Application forms, for example, may…
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Webinar Waiting Room A/B Test: What Really Impacts Conversions
Here we are, sharing another experiment that pushed us to grow in Conversion Rate Optimization and reminded us that CRO…
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Quality Over Quantity: The Urgency Question That Qualified Buyers
In conversion rate optimization (CRO), we often hear the mantra “simpler is better.” Streamline the form. Remove friction. Cut the…
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Make Visitors Feel Seen: The Relatability A/B Test
Here we are with another experiment and another lesson for anyone who wants to improve their website’s conversion rate. This…
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PostHog vs Hyros: A Power-User’s Comparison
I have used both of these two tools for years now. And when I say ‘use’, I mean setting them…
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We Merged Two Forms and Got a 26% Lift: A CRO Case Study
This test is one of those classic conversion rate optimization moves that’ll make you wish you had a CRO expert…
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A Power-User’s Guide to Cutting PostHog Costs
If you’re using PostHog as your analytics and experimentation platform, you might have chosen it because it’s generous with its…
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Trial or no trial, $27/m or $17/m: That’s The Pricing Experiment
We want to test whether the current pricing for our client’s community membership is well-aligned with their audience’s budget, and…
