This Shopify tag is for ecommerce brands that care about conversion rate, profit per visitor, and tracking accuracy more than they care about fancy theme demos.

The articles here dig into Shopify CRO, from product page layouts and cart flows to checkout optimizations, cross-sell and upsell strategies, and performance improvements. We also cover analytics setups: tracking events correctly across Shopify, apps, and marketing channels, and integrating with tools like PostHog, server-side tracking, and post-purchase surveys.

At 99ways, we don’t treat Shopify as a closed box. We treat it as an experiment platform where every change to PDPs, collections, and checkout should be measurable and reversible. We focus on identifying bottlenecks in your funnel and validating changes with data, not hunches.

Explore the Shopify tag for deep dives, experiment breakdowns, and implementation guides that help you squeeze more profit out of the traffic you’re already paying for.