Combined Form A/B Test: Can Fewer Steps Boost Conversion?
This test is one of those classic conversion rate optimization moves that’ll make you wish you had a CRO expert…
How to Reduce Your PostHog Costs
If you’re using PostHog as your analytics and experimentation platform, you might have chosen it because it’s generous with its…
Free Trial vs No Trial: What Really Drives Retention?
We want to test whether the current pricing for our client’s community membership is well-aligned with their audience’s budget, and…
Testimonial Placement A/B Test: Is First Impression Everything?
In reviewing one of our client’s websites, we came across a ‘thank you’ page that appears after a user registers…
Social Proof A/B Test: Does Live Beat Static?
In this test, we wanted to go further and add an external element to the thank-you page of one of…
Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how…
Headline Battle: Which Message Turns Viewers Into Buyers?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank…
Video Control A/B Test: Does No Skipping Mean More Clicking?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as…
Radio Buttons vs Multiple CTAs: What Improved Conversions?
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within…