Author: Moein Heshmati

Moein Heshmati is Co-Founder of 99Ways, specializing in analytics engineering, tracking, and experimentation systems. He writes about data quality, measurement, technical implementation, and reliable experimentation.

6 Feb 20263 min read

Combine Events in PostHog Trends

Inline OR logic counts any selected event in one series, useful when naming drift left a single product outcome under several valid event names without creating a custom Action.

2 Jun 20253 min read

Timestamp A/B Test: Does Time Help or Hurt?

Including “11 AM ET” drew more welcome-page visits than a date alone, but the result was directional and the webinar was prerecorded; future copy should make replay availability clear.

22 May 20254 min read

PostHog Slack Integration: Event Alerts

Create a Slack destination with event matchers, property filters, and trigger frequency; invite the PostHog bot and send a test alert before enabling it.

13 Sept 202411 min read

PostHog Setup: Account, Organization, Project, and Tracking

9 Sept 20248 min read

How we installed PostHog on WordPress

In this blog we share our experience in conversion rate optimization and everything that we faced along the way. PostHog, being our main tool in CRO, has a big effect on it, thus we talk about it a lot. We have installed PostHog on many tech stacks, WordPress being one of the most popular of them.