Moein Heshmati

Moein Heshmati is Co-Founder of 99Ways, specializing in analytics engineering, tracking, and experimentation systems. He writes about data quality, measurement, technical implementation, and reliable experimentation.

6 Feb 20263 min read

Combine Events in PostHog Trends

Inline OR logic counts any selected event in one series, useful when naming drift left a single product outcome under several valid event names without creating a custom Action.

2 Jun 20252 min read

Event Start-Time A/B Test: Time or Date Only?

The exact-time version drew 35.36% to the welcome page versus 32.33% for a date alone. For a prerecorded event, test specificity while making replay availability clear.

22 May 20254 min read

PostHog Slack Integration: Event Alerts

Create a Slack destination with event matchers, property filters, and trigger frequency; invite the PostHog bot and send a test alert before enabling it.

13 Sept 202413 min read

PostHog Setup: Account, Organization, Project, and Tracking

Choose who owns the data, keep connected journeys together, and set billing limits before traffic arrives so your new workspace does not need rebuilding later.

9 Sept 202413 min read

How to Install PostHog on WordPress, and How We Did It with HFCM

A plugin keeps the snippet through theme changes. WooCommerce orders need their own events, and a backend sync cannot supply browser recordings or autocapture.