Pre-Lander Opt-In Form A/B Test: 52% Lift
Shorter questions, quick answer choices, and conversational wording replaced a longer, problem-focused form; the changes were tested as one package.
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Tests and findings from our experimentation work.
Form A/B Tests: More Applications or Better Leads?
Two easier application forms drew more submissions and prompted concerns from sales teams. Merging duplicated booking steps raised completion while keeping qualification questions.
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Webinar Timing Tests: Session Waits and Waiting Rooms
Offering a session about two minutes after registration drew more joins. At entry, the default 27-second automatic start led a manual redesign and no waiting room.
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Relatability A/B Test: Making Visitors Feel Seen
Four themes from applicants’ answers became a new page section. Before the final CTA, it raised submissions by 4.1% and webinar joins by 4.66%, a direction worth retesting.
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Free Trial vs No Trial: $27 Won on Revenue per Visitor
After roughly four months, $27 without a trial earned $2.78 net revenue per visitor—the best of four offers—even though the $17 trial drew the most initial conversions.
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Social Proof A/B Tests: Placement, Amount and Live Activity
One testimonial led a first-touch opt-in test. A live widget led on an offer page and trailed at checkout; each placement needed its own test.
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VSL Length: What a Six- vs Ten-Minute A/B Test Shows
The shorter package had a higher recorded checkout rate but received far more exposure. Editing and delivery changed with length; validate allocation before interpreting the difference.
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Video Controls A/B Test: Visible Controls Led on Purchases
The restricted player trailed the visible-controls version. Test a specific playback restriction with the same video and purchase metric, while preserving accessible controls.
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Radio Buttons vs Multiple CTAs: Impact on Opt-Ins
The selector alone barely changed opt-ins; the full selector, waitlist, and clearer instruction reached 50.14% versus 49.12% for control, without isolating which addition helped.
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Headline Testing: Two Experiments, Two Different Decisions
A six-message exploration suggested an angle to retest. A later rewrite had a 110.05% historical purchase lift, while changing the promise as well as the length.
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Event Start-Time A/B Test: Time or Date Only?
The exact-time version drew 35.36% to the welcome page versus 32.33% for a date alone. For a prerecorded event, test specificity while making replay availability clear.
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CTA Button A/B Test: Animation vs No Animation
Removing the repeated wobble raised next-page views from 50.66% to 54.91% over seven days while button copy, position, and destination stayed fixed.
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