99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
Conversion Tracking Audit: How to Know Whether Your Funnel Data Can Be Trusted
A conversion tracking audit should prove more than whether a tag fires. It should verify event meaning, duplicates, identity, cross-domain continuity, attribution, consent…
What Is Growth Lever Analytics? A Decision System for Finding What Actually Moves Growth
Growth Lever Analytics is a decision process for finding the controllable variable worth acting on, building the measurement needed to trust the decision,…
How Much Does an A/B Test Really Cost?
What does it cost to run an A/B test? The obvious answer is the cost of producing it. Someone needs to research the…
How to Measure the Cumulative Impact of Conversion Rate Optimization
The most useful way to measure a conversion rate optimization program is to track the compounded relative lift of validated changes that were…
Reading Loaded PostHog Feature Flags Without Exposure Events
PostHog’s JS web SDK now includes getAllFeatureFlags(), which returns every currently loaded flag in one call. Each flag includes its key, enabled state, variant,…
How to Use the PostHog Skills Store to Share Agent Workflows Across Your Team
Most teams already have useful agent workflows. The problem is that those workflows often live in one person’s local skill folder, a long…
Per-Pipeline Notification Settings for PostHog Data Pipeline Errors
PostHog added per-pipeline notification settings for data pipeline errors. This is an alerting-quality update. It gives teams a more precise way to control…
How Custom Axis Labels in PostHog Trends Charts Improve Reporting Clarity
PostHog trends line and bar charts now support custom X-axis and Y-axis labels. That may sound minor, but anyone who presents analytics regularly…
PostHog & Snapchat Ads Integration: Conversion Event Tracking
Snapchat’s Conversions API lets you send web, app, and offline conversion events to Snap from a server-side source. PostHog can act as that…
