Author: Moein Heshmati

Moein Heshmati is Co-Founder of 99Ways, specializing in analytics engineering, tracking, and experimentation systems. He writes about data quality, measurement, technical implementation, and reliable experimentation.

6 Apr 20263 min read

PostHog Error Tracking Alerts

Route new-error and error-rate spike alerts to the Slack or Discord channels your team already watches, so issues surface without repeated dashboard checks.

27 Mar 202611 min read

PostHog TikTok Ads Integration: Conversion Tracking

Map trusted conversion events with ttclid and other matching signals; purchases need total order value, while Video Shopping Ads need product IDs and content type.

18 Mar 20263 min read

Metric Breakdowns in PostHog Test Results

A promising segment may reflect chance, missing values, or a property changed by the treatment; reconcile groups to the total before planning a targeted follow-up test.

18 Mar 2026

PostHog Experiment Replay Summaries

16 Mar 202612 min read

PostHog Reddit Ads Integration: Conversion Tracking

Preserve Reddit’s rdt_cid and a shared conversion ID when Pixel and API both fire; expect attributed totals to differ from PostHog because matching and attribution windows differ.

12 Mar 20263 min read

Launch PostHog Experiments Without Metrics

Variants can start collecting data while the measurement framework is unfinished; metrics can be added, changed, or removed later, but they still define how results are evaluated.

27 Feb 20268 min read

PostHog Google Ads Integration: Conversion Tracking

Use the latest GCLID for click-based uploads; without one, enhanced conversions need hashed customer data. Map each PostHog event to its intended Google conversion action.

26 Feb 20262 min read

PostHog SQL Variable Management

The management view shows which saved insights depend on each variable, so you can check affected queries before renaming, replacing, or deleting a shared input.

18 Feb 202613 min read

PostHog Meta Ads Integration: Conversion Tracking

This guide explains how to send conversion events such as CompleteRegistration, Lead, AddToCart, InitiateCheckout, and Purchase to Meta, along with all available customer context and event metadata, including email address, first and last name, phone number, address information, order value, currency, and other matching parameters that help improve attribution and event match quality.