How to Reduce Your PostHog Costs
If you’re using PostHog as your analytics and experimentation platform, you might have chosen it because it’s generous with its…
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Why $27 Without a Trial Beat $17 With One: A CRO Case Study
We want to test whether the current pricing for our client’s community membership is well-aligned with their audience’s budget, and…
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Testimonial Placement A/B Test: Is First Impression Everything?
In reviewing one of our client’s websites, we came across a ‘thank you’ page that appears after a user registers…
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Social Proof A/B Test: Does Live Beat Static?
In this test, we wanted to go further and add an external element to the thank-you page of one of…
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Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how…
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Headline Battle: Which Message Turns Viewers Into Buyers?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank…
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Video Control A/B Test: Does No Skipping Mean More Clicking?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as…
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Radio Buttons vs Multiple CTAs: What Improved Conversions?
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within…
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Headline A/B Test: Simplicity Sells Better Than You Think
Never underestimate the power of a headline. A simple A/B test can lead to game-changing results. This experiment was a…
