How to Send PostHog Conversion Events to Google Ads
I recently published a post titled ‘How to Send PostHog Conversion Events to Meta Ads’. Today, I want to explain…
PostHog
PostHog at 99ways is for teams who want real product and marketing visibility without getting lost in setup hell. If you’re using PostHog to understand funnels, feature adoption, or marketing performance, this is your hub.
Here you’ll find content on PostHog implementation, event design, self-hosted vs cloud setup, funnel and retention analysis, feature flags, and connecting PostHog to your broader growth stack. The focus is always the same: translating product analytics into measurable lifts in conversion rate, LTV, and profit.
At 99ways, we use PostHog as the backbone for experimentation and behavioral insight across funnels, landing pages, and apps. We go past “how to install the script” into: Which events actually matter? How do you avoid dirty data? How do you tie tests and campaigns back to real revenue?
Expect step-by-step guides, tracking architectures, case studies, and experiment breakdowns based on live client work. Use this PostHog tag as your playbook for turning product analytics into sharp, profitable decisions.
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PostHog Introduces SQL Variable Management
One small PostHog updates just removed a bunch of friction from my workflow: SQL variables are now actually manageable at…
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How to Send PostHog Conversion Events to Meta Ads
If you’ve been using PostHog, you might have been wondering if there’s any way that you can send the conversion…
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Combine events in PostHog Trends
When I’m building a Trends insight in PostHog, I often run into the same problem: one product outcome shows up…
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PostHog vs Twilio Segment: Product Analytics or CDP?
On the surface, PostHog and Twilio Segment look like competitors. They both deal with events, customer data, and integrations. In…
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How to Save IP Address to Person Properties in PostHog
Goal Problem: IP is only available on event properties (e.g. $ip on $pageview), but you need it on the person…
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Hiring a PostHog Expert: A No-Nonsense Guide
What does a PostHog expert actually do? Many people who advertise themselves as “PostHog experts” are developers who can wire…
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How to Convert Currencies in PostHog and Track Revenue
If you sell globally in different currencies, you’ve probably run into this: your insights and experiment goals show revenue scattered…
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Best Ways to Install PostHog on WordPress in 2025
If you have a WordPress website and want to set up PostHog, you’re probably wondering which plugins, extensions, or integration…
