Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how…
PostHog
PostHog at 99ways is for teams who want real product and marketing visibility without getting lost in setup hell. If you’re using PostHog to understand funnels, feature adoption, or marketing performance, this is your hub.
Here you’ll find content on PostHog implementation, event design, self-hosted vs cloud setup, funnel and retention analysis, feature flags, and connecting PostHog to your broader growth stack. The focus is always the same: translating product analytics into measurable lifts in conversion rate, LTV, and profit.
At 99ways, we use PostHog as the backbone for experimentation and behavioral insight across funnels, landing pages, and apps. We go past “how to install the script” into: Which events actually matter? How do you avoid dirty data? How do you tie tests and campaigns back to real revenue?
Expect step-by-step guides, tracking architectures, case studies, and experiment breakdowns based on live client work. Use this PostHog tag as your playbook for turning product analytics into sharp, profitable decisions.
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Headline Multi-variant Test: Logics, Emotions, or Goals?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank…
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Video Controls Myth Tested: Do Control Buttons Reduce Conversion?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as…
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Radio Buttons vs Multiple CTAs: What Improved Conversions?
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within…
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Headline A/B Test: Simplicity Sells Better Than You Think
Never underestimate the power of a headline. A simple A/B test can lead to game-changing results. This experiment was a…
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Join Rate A/B Test: Can Timing Boost Signups?
We were hired to support an optimization project for a client who was running a webinar funnel. Right away, we…
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How We Installed PostHog on ClickFunnels
Installing PostHog on ClickFunnels is a small setup, but it has a large impact on how much you can trust…
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Timestamp A/B Test: Does Time Help or Hurt?
Our client’s opt-in page promotes a free 5-day challenge workshop designed to attract qualified leads in their field. To boost…
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How to Setup PostHog A/B Test on ClickFunnels
To setup PostHog A/B test on ClickFunnels, we provided a detailed step-by-step instructions that can be followed below.Before you begin,…
