Radio Buttons vs Multiple CTAs: What Improved Conversions?
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within…
Because there are many ways in optimization.

PostHog at 99ways is for teams who want real product and marketing visibility without getting lost in setup hell. If you’re using PostHog to understand funnels, feature adoption, or marketing performance, this is your hub.
Here you’ll find content on PostHog implementation, event design, self-hosted vs cloud setup, funnel and retention analysis, feature flags, and connecting PostHog to your broader growth stack. The focus is always the same: translating product analytics into measurable lifts in conversion rate, LTV, and profit.
At 99ways, we use PostHog as the backbone for experimentation and behavioral insight across funnels, landing pages, and apps. We go past “how to install the script” into: Which events actually matter? How do you avoid dirty data? How do you tie tests and campaigns back to real revenue?
Expect step-by-step guides, tracking architectures, case studies, and experiment breakdowns based on live client work. Use this PostHog tag as your playbook for turning product analytics into sharp, profitable decisions.
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within…
Never underestimate the power of a headline. A simple A/B test can lead to game-changing results. This experiment was a…
We were hired to support an optimization project for a client who was running a webinar funnel. Right away, we…
Since we’ve already explained how to set up an A/B test on ClickFunnels, it’s only fair to show you how…
Our client’s opt-in page promotes a free 5-day challenge workshop designed to attract qualified leads in their field. To boost…
To setup PostHog A/B test on ClickFunnels, we provided a detailed step-by-step instructions that can be followed below.Before you begin,…
We recently ran another A/B test on a client’s funnel—this time focused on trust signals. The client’s original landing page…
We recently ran a CTA button A/B test on a client’s funnel that challenged one of the oldest assumptions in…
If you’re using PostHog to track user behavior and product analytics, it’s essential to filter out internal team members and…