How to Setup PostHog A/B Test on Shopify
Finding yourself managing a Shopify shop and thinking about trying an A/B test? This works for that. Starting here fits…
Because there are many ways in optimization.

PostHog at 99ways is for teams who want real product and marketing visibility without getting lost in setup hell. If you’re using PostHog to understand funnels, feature adoption, or marketing performance, this is your hub.
Here you’ll find content on PostHog implementation, event design, self-hosted vs cloud setup, funnel and retention analysis, feature flags, and connecting PostHog to your broader growth stack. The focus is always the same: translating product analytics into measurable lifts in conversion rate, LTV, and profit.
At 99ways, we use PostHog as the backbone for experimentation and behavioral insight across funnels, landing pages, and apps. We go past “how to install the script” into: Which events actually matter? How do you avoid dirty data? How do you tie tests and campaigns back to real revenue?
Expect step-by-step guides, tracking architectures, case studies, and experiment breakdowns based on live client work. Use this PostHog tag as your playbook for turning product analytics into sharp, profitable decisions.
Finding yourself managing a Shopify shop and thinking about trying an A/B test? This works for that. Starting here fits…
Trying to run an A/B test on WordPress with PostHog? Good luck finding clear guides. Hours of searching led me…
Time after time, it strikes me how often Shopify merchants hunt for better ways to track what happens in their…
In this blog we share our experience in conversion rate optimization and everything that we faced along the way. PostHog, being our main tool in CRO, has a big effect on it, thus we talk about it a lot.
In this blog we share our experience in conversion rate optimization and everything that we faced along the way. PostHog, being our main tool in CRO, has a big effect on it, thus we talk about it a lot. We have installed PostHog on many tech stacks, WordPress being one of the most popular of them.