Iman Nazari

Iman combines user psychology, business strategy, and experimentation to uncover what drives action and improves performance. He focuses on hypothesis development, evidence-based decision making, and turning insights into changes that can be confidently tested and scaled.

24 Jul 202614 min read

Cumulative Impact of Conversion Rate Optimization (CRO)

Sequential experiment wins compound rather than add: +10% followed by +20% is +32%. A defensible total uses comparable, validated changes that were actually deployed.

8 May 202618 min read

Hyros Tracking Maintenance Checklist

Tracking often breaks after funnel, checkout, CRM, or ad-account changes. Retest the exact customer path and reconcile individual sales against one chosen revenue source.

23 Apr 202612 min read

URL Parameters for Ads, by Platform: UTMs and Click IDs for PostHog

Keep UTMs consistent across ad platforms and capture click IDs separately so later conversions can be matched. Snapchat needs an extra PostHog mapping.

13 Apr 20264 min read

PostHog Session Replay: How to Use It Properly

Define the behavior question before capture, sample both experiment arms and outcomes, and check AI summaries against recordings and metrics; replay alone cannot establish cause or prevalence.

19 Nov 202520 min read

Hyros Experts: Hiring Guide and List

The useful hiring test is whether a provider can reconcile customer journeys and revenue against your CRM or checkout, not merely install scripts and make pixels fire.

12 Nov 202514 min read

How to Hire a PostHog Expert

Ask candidates for a sample tracking plan, QA evidence, and an experiment decision process; the handover should let your team audit and extend the setup independently.

22 Jul 202515 min read

PostHog vs Hyros: Which Tracking Tool Fits Best?

Choose by the decision: PostHog explains on-site behavior and experiments; Hyros traces paid spend through calls, CRM, and revenue. Simple funnels may need only PostHog.

4 Jul 202518 min read

How to Reduce PostHog Costs

On one bill over nine months, the identified-events charge ran about 3.5 times the events charge. Cut unused capture while keeping funnels and experiments measurable.

17 Sept 202414 min read

How to Install PostHog on Shopify and Track Checkout Events

A consent-controlled cookie joins storefront and checkout under one visitor ID on the same host. Compare the IDs before trusting a purchase funnel.