Practical guides to tracking, analytics, & experimentation.
Growth Lever Analytics is a decision process for finding the controllable variable worth acting on, building the measurement needed to trust the decision, and validating the intervention through experimentation. It connects business economics, analytics, and causal evidence so that data ends in a ranked action rather than another dashboard.
What does it cost to run an A/B test? The obvious answer is the cost of producing it. Someone needs…
The most useful way to measure a conversion rate optimization program is to track the compounded relative lift of validated…
This handbook was originally created as a private operating reference for our clients after completing their Hyros implementation. We decided…
If you run paid ads across multiple platforms, URL parameters are not optional. They are how tools like PostHog, GA4,…
For a while, I had PostHog’s Session Replay turned on and felt like I was doing the right thing; recording…
What does a Hyros expert actually do? A good Hyros expert is not “just” a tech installer. They usually do…
What does a PostHog expert actually do? Many people who advertise themselves as “PostHog experts” are developers who can wire…
PostHog and Hyros both help you understand growth, but they are built for different decisions. PostHog is best when you…
We optimize experiences for a living. Of course we use cookies.
