Iman combines user psychology, business strategy, and experimentation to uncover what drives action and improves performance. He focuses on hypothesis development, evidence-based decision making, and turning insights into changes that can be confidently tested and scaled.
What Elevate, Shoplift, Intelligems, ABConvert, Shopify Rollouts and PostHog can test, how each decides a winner and what it costs, with seven checks from our own Shopify tests.
Read morePublished CRO programs run from $2,500 to $10,000 or more a month. A retainer pays when the journey’s gross profit times a realistic lift covers the fee, and guarantees differ in what they count.
Read moreAt 10,000 eligible visitors a month, a 5% baseline needs about eight full weeks to detect a 20% lift. Smaller lifts can take much longer.
Read moreSwitching deletes nothing in GA4. Link its BigQuery export now if you want raw history in PostHog, run both tools until the counts are explained, and move Google Ads conversions before removing GA4.
Read moreIn about 50 tests on one Shopify store, the clearest wins answered buyers’ questions where they decide or removed an interruption, and add-to-cart missed both wins and losses.
Read moreA win at the opt-in or application step can vanish by the sale: in 99Ways’ tests, multiple-choice applications drew 56.7% more submissions, and the sales team reported weaker leads.
Read moreA drop-off shows where to investigate, not why someone left. Connect funnel steps with customer questions before choosing a change.
Read moreA URL preview checks rendering. Verify real assignments, exposure and outcome events before trusting the result.
Read moreIf the Insight Tag also reports the conversion, use separate browser and server rules with one shared event ID so LinkedIn counts it once.
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