Iman Nazari

Iman combines user psychology, business strategy, and experimentation to uncover what drives action and improves performance. He focuses on hypothesis development, evidence-based decision making, and turning insights into changes that can be confidently tested and scaled.

24 Oct 202610 min read

How to send PostHog conversion events to Microsoft Ads

Microsoft can accept an event while dropping optional fields. Check response warnings and the goal’s action before relying on conversion totals.

24 Oct 202611 min read

How to send PostHog conversion events to OpenAI Ads

Validate without saving a conversion. When both the Pixel and server send one, check their amounts and identifiers: OpenAI keeps the first copy.

22 Oct 202617 min read

Send PostHog conversions to Meta, Google Ads, TikTok and more

Sending an event is only the first step. Compare nine PostHog ad destinations, see where matching and deduplication can fail, and verify the result before enabling them.

20 Oct 202634 min read

Elevate A/B Testing Review (2026): Is It the Right Shopify Testing App?

An independent review of Elevate for Shopify: what it can test, how it decides winners, what it costs, what every App Store review says, and the settings to change before you trust its results.

11 Sept 20267 min read

Story of 124% CVR lift in 7 months for a health brand

Simplifying the page often hurt conversion. The wins came from resolving uncertainty about insurance, cost and what happens next, then from a more relatable first impression.

11 Sept 202621 min read

Why Experimentation Is a Must-Have for Your Business

Business experimentation is more than choosing a winning page. It reveals which customer problems deserve investment, which ideas should stop, and where to commit resources with evidence.

9 Sept 202620 min read

Confidence vs PostHog: Which Experimentation Platform Fits Your Team?

An evidence-based Confidence vs PostHog comparison covering data architecture, statistical methods, guardrails, governance, pricing, tradeoffs, and a practical evaluation plan.

26 Aug 202618 min read

PostHog Implementation for Growth Lever Teams

A useful PostHog implementation is not an SDK installation or feature tour. It is a decision system connecting business-aware events, identity, acquisition, revenue, experiments, and QA so a growth team can identify a lever, act on it, and validate the result.

25 Aug 202620 min read

A/B Testing Metrics: Choose the Primary Metric Closest to Profit

The best A/B testing metric is usually the measurable outcome closest to incremental contribution per eligible visitor, user, or account. This guide separates true decision metrics, operational primaries, leading indicators, guardrails, and diagnostics—then maps ecommerce, subscription, pricing, lead-generation, marketplace, and cost-changing experiments to the metrics that should actually determine the winner.