Learn how to set up tools like PostHog, ClickFunnels, WordPress, and Shopify in a way that actually matches your business model, fixes broken attribution, and surfaces opportunities for profit.
This guide explains how to send conversion events such as CompleteRegistration, Lead, AddToCart, InitiateCheckout, and Purchase to Meta, along with all available customer context and event metadata, including email address, first and last name, phone number, address information, order value, currency, and other matching parameters that help improve attribution and event match quality.
Read moreA filtered pageview transformation copies a real client $ip to the current person property and sets $initial_ip only once; it affects new events, not existing profiles.
Read moreThe useful hiring test is whether a provider can reconcile customer journeys and revenue against your CRM or checkout, not merely install scripts and make pixels fire.
Read moreAsk candidates for a sample tracking plan, QA evidence, and an experiment decision process; the handover should let your team audit and extend the setup independently.
Read moreReserve UTMs for incoming campaign links: tagging on-site links can overwrite the original source. Keep approved names in a shared registry and test attribution through conversion.
Read moreConvert each transaction at an explicit rate date, then reconcile refunds and duplicate IDs; for experiments, revenue per participant includes nonbuyers, unlike average order value.
Read moreCheckout events can reach PostHog under a different identity from storefront visits. Verify that link before using purchases to judge an experiment.
Read moreOn one bill over nine months, the identified-events charge ran about 3.5 times the events charge. Cut unused capture while keeping funnels and experiments measurable.
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