Cumulative Impact of Conversion Rate Optimization (CRO)
Sequential experiment wins compound rather than add: +10% followed by +20% is +32%. A defensible total uses comparable, validated changes that were actually deployed.
Read moreLearn how to set up tools like PostHog, ClickFunnels, WordPress, and Shopify in a way that actually matches your business model, fixes broken attribution, and surfaces opportunities for profit.
PostHog Snapchat Ads Integration: Conversion Tracking
Send only conversion-worthy events with matching data and preserved Snap click IDs. If the browser Pixel also fires, reuse its conversion ID to prevent double counting.
Read more
PostHog Pinterest Ads Integration: Conversion Tracking
For catalog campaigns, product IDs must match Pinterest’s catalog. Preserve the _epik click ID through checkout and share an event ID with the browser tag to avoid duplicates.
Read more
Hyros Tracking Maintenance Checklist
Tracking often breaks after funnel, checkout, CRM, or ad-account changes. Retest the exact customer path and reconcile individual sales against one chosen revenue source.
Read more
URL Parameters to Set for Your Ads
Use one cross-channel UTM contract, keep platform IDs in separate fields, and verify the delivered click through redirects; untested platform macros are not copy-ready.
Read more
PostHog Session Replay: How to Use It Properly
Define the behavior question before capture, sample both experiment arms and outcomes, and check AI summaries against recordings and metrics; replay alone cannot establish cause or prevalence.
Read more
PostHog TikTok Ads Integration: Conversion Tracking
Map trusted conversion events with ttclid and other matching signals; purchases need total order value, while Video Shopping Ads need product IDs and content type.
Read more
PostHog Reddit Ads Integration: Conversion Tracking
Preserve Reddit’s rdt_cid and a shared conversion ID when Pixel and API both fire; expect attributed totals to differ from PostHog because matching and attribution windows differ.
Read more
PostHog Google Ads Integration: Conversion Tracking
Use the latest GCLID for click-based uploads; without one, enhanced conversions need hashed customer data. Map each PostHog event to its intended Google conversion action.
Read more