PostHog vs Hyros: A Power-User’s Comparison
I have used both of these two tools for years now. And when I say ‘use’, I mean setting them…
PostHog
PostHog at 99ways is for teams who want real product and marketing visibility without getting lost in setup hell. If you’re using PostHog to understand funnels, feature adoption, or marketing performance, this is your hub.
Here you’ll find content on PostHog implementation, event design, self-hosted vs cloud setup, funnel and retention analysis, feature flags, and connecting PostHog to your broader growth stack. The focus is always the same: translating product analytics into measurable lifts in conversion rate, LTV, and profit.
At 99ways, we use PostHog as the backbone for experimentation and behavioral insight across funnels, landing pages, and apps. We go past “how to install the script” into: Which events actually matter? How do you avoid dirty data? How do you tie tests and campaigns back to real revenue?
Expect step-by-step guides, tracking architectures, case studies, and experiment breakdowns based on live client work. Use this PostHog tag as your playbook for turning product analytics into sharp, profitable decisions.
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We Merged Two Forms and Got a 26% Lift: A CRO Case Study
This test is one of those classic conversion rate optimization moves that’ll make you wish you had a CRO expert…
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A Power-User’s Guide to Cutting PostHog Costs
If you’re using PostHog as your analytics and experimentation platform, you might have chosen it because it’s generous with its…
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Trial or no trial, $27/m or $17/m: That’s The Pricing Experiment
We want to test whether the current pricing for our client’s community membership is well-aligned with their audience’s budget, and…
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Testimonial Placement A/B Test: Is First Impression Everything?
In reviewing one of our client’s websites, we came across a ‘thank you’ page that appears after a user registers…
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Social Proof A/B Test: Does Live Beat Static?
In this test, we wanted to go further and add an external element to the thank-you page of one of…
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Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how…
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Headline Multi-variant Test: Logics, Emotions, or Goals?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank…
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Video Controls Myth Tested: Do Control Buttons Reduce Conversion?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as…
