Relatability A/B Test: Making Visitors Feel Seen
A section built from applicants’ own language had the highest observed rates just before the final CTA, but the primary lift missed the article’s significance threshold.
Read moreAuthor: Amin Heshmati
Amin Heshmati is an author at 99Ways focused on PostHog, conversion optimization, experimentation, attribution, and analytics implementation. He writes about building reliable measurement systems and using data to improve digital performance.
Form Merge CRO Case Study: 26% Lift
The treatment folded application questions into booking, removing duplicate fields and the handoff to a second form while keeping the information needed to qualify callers.
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Pricing A/B Test: Trial vs No Trial, $27 vs $17
Early signups favored $17 with a trial; later income reportedly favored $27 without one. Compare equal-age net revenue per assigned visitor before choosing a rollout.
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Testimonial Placement A/B Test: Impact on Conversions
Moving four testimonials near the acceptance choice appeared promising; a separate live-activity widget led on a tripwire page but trailed at checkout.
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Video Length A/B Test: Short vs Long
The six-minute version converted at 7.36% versus 2.94% over 24 hours, but lighter editing and a clearer message changed with length, so duration alone cannot explain the gain.
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Headline Multi-Variant Test: Which Message Won?
A broader promise of luxury beyond travel led the six-way test at 5.24% purchase conversion, but one day and a 72.52% probability make it a candidate for retesting, not a settled winner.
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Video Controls A/B Test: Removing Controls Lowered Opt-Ins
The three-day difference was not statistically significant, so the test challenges the expected benefit of forced viewing without proving a general loss; keep playback accessible by default.
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Radio Buttons vs Multiple CTAs: Impact on Opt-Ins
The selector alone barely changed opt-ins; the full selector, waitlist, and clearer instruction reached 50.14% versus 49.12% for control, without isolating which addition helped.
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