Amin Heshmati

Amin Heshmati is an author at 99Ways focused on PostHog, conversion optimization, experimentation, attribution, and analytics implementation. He writes about building reliable measurement systems and using data to improve digital performance.

11 Jun 20255 min read

Headline Testing: Two Experiments, Two Different Decisions

A six-message exploration suggested an angle to retest. A later rewrite had a 110.05% historical purchase lift, while changing the promise as well as the length.

9 Jun 2025

Webinar Session Timing: Shorter Waits After Registration

Offering a session about two minutes after registration drew more joins than waiting up to 15 minutes. The case covers the scheduling integration and checks from registration to webinar entry.

6 Jun 202511 min read

How to Install PostHog on ClickFunnels (2.0 and Classic)

Check every funnel step with one snippet per page. A checkout on another domain you run needs a visitor-ID handoff, and payments need server confirmation.

30 May 202514 min read

How to Set Up PostHog A/B Testing on ClickFunnels

Build on a cloned step, then deploy to the live URL. Forced previews check rendering; a QA-only assignment before launch must prove exposure and opt-ins.

27 May 2025

One Testimonial or Three? A First-Touch Page Test

One testimonial reached a 64.20% opt-in proxy rate versus 60.43% with none; three reached 61.99%. The result made one testimonial a candidate for retesting.

26 May 20253 min read

CTA Button A/B Test: Animation vs No Animation

Removing the repeated wobble raised next-page views from 50.66% to 54.91% over seven days while button copy, position, and destination stayed fixed.

23 May 20257 min read

How to Filter Internal and Test Users in PostHog (and What the Filter Does Not Do)

Each rule describes traffic to keep. Test an employee, a customer and an anonymous visitor before applying the rules to saved reports.

21 May 202513 min read

PostHog Alert Setup for Websites

Build an alert from a saved, filtered insight and choose a threshold or anomaly rule with an owner and response; low-volume metrics need slower checks to avoid noise.

15 May 20254 min read

PostHog Experiment & Feature Flag Naming Guidelines

Pair a three-digit test number with the funnel step and change being tested; mirror it in a lowercase, hyphenated flag key so dashboards and code point to the same experiment.