Author: Amin Heshmati

Amin Heshmati is an author at 99Ways focused on PostHog, conversion optimization, experimentation, attribution, and analytics implementation. He writes about building reliable measurement systems and using data to improve digital performance.

11 Jun 20252 min read

Headline A/B Test: Simple vs Complex Copy

The shorter financial-freedom headline reached a 0.43% purchase rate versus 0.20% for a broader perks question; both the promise and length changed.

9 Jun 20253 min read

Webinar Join Rate A/B Test: Do Shorter Waits Boost Attendance?

Offering a webinar session about two minutes after registration produced more joins than the default wait of up to 15 minutes in this funnel.

6 Jun 202511 min read

PostHog Installation on ClickFunnels

Head Tracking Code should cover every live funnel step and domain; confirm pageviews in Activity, then add named events for completed leads or purchases rather than relying on clicks.

30 May 20257 min read

PostHog A/B Testing on ClickFunnels

Clone the step for QA, hide treatments by default, and use URL overrides to check every variant. Launch only after normal assignment and conversion events work on the live URL.

27 May 20255 min read

Testimonial A/B Test: Does Social Proof Boost Conversions?

One testimonial above the footer reached 64.20% opt-ins versus 60.43% with none; three reached 61.99%, so adding more proof did not improve this first-touch page further.

26 May 20254 min read

CTA Button A/B Test: Animation vs No Animation

Removing the repeated wobble raised next-page views from 50.66% to 54.91% over seven days while button copy, position, and destination stayed fixed.

23 May 202512 min read

PostHog Internal User Filtering

Project rules can exclude employees, QA, and staging traffic from insights, but events are still ingested and billed; validate the filter direction and each report’s toggle.

21 May 202513 min read

PostHog Alert Setup for Websites

Build an alert from a saved, filtered insight and choose a threshold or anomaly rule with an owner and response; low-volume metrics need slower checks to avoid noise.

15 May 20254 min read

PostHog Experiment & Feature Flag Naming Guidelines

Pair a three-digit test number with the funnel step and change being tested; mirror it in a lowercase, hyphenated flag key so dashboards and code point to the same experiment.