Amin Heshmati

Amin Heshmati is an author at 99Ways focused on PostHog, conversion optimization, experimentation, attribution, and analytics implementation. He writes about building reliable measurement systems and using data to improve digital performance.

12 May 202517 min read

How to Set Up PostHog A/B Testing on Shopify

Force variants on an unpublished theme, then verify real assignment and checkout identity before trusting a purchase-conversion result.

7 May 202519 min read

How to Set Up PostHog A/B Testing on WordPress

Keep control visible until a variant is ready, and check every target before reading the flag so visitors who cannot receive the change stay out of the experiment.