Save IP Addresses to PostHog Person Properties
A filtered pageview transformation copies a real client $ip to the current person property and sets $initial_ip only once; it affects new events, not existing profiles.
Read moreAuthor: Amin Heshmati
Amin Heshmati is an author at 99Ways focused on PostHog, conversion optimization, experimentation, attribution, and analytics implementation. He writes about building reliable measurement systems and using data to improve digital performance.
Consistent UTMs for Reliable Marketing Attribution
Reserve UTMs for incoming campaign links: tagging on-site links can overwrite the original source. Keep approved names in a shared registry and test attribution through conversion.
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PostHog Currency Conversion and Revenue Tracking
Convert each transaction at an explicit rate date, then reconcile refunds and duplicate IDs; for experiments, revenue per participant includes nonbuyers, unlike average order value.
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PostHog WordPress Installation Methods
Choose a code manager for flexible browser tracking or a dedicated plugin for easier setup and WooCommerce events; Zapier alone cannot provide replay or autocapture.
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PostHog Shopify Installation Methods
A storefront snippet or app covers replay and browser behavior, while Customer Events or Web Pixels cover checkout; verify both layers and avoid duplicate purchase events.
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Pre-Lander Opt-In Form A/B Test: 52% Lift
Shorter questions, quick answer choices, and conversational wording replaced a longer, problem-focused form; the changes were tested as one package.
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Form Design for Lead Quality, Not Just Volume
Two tests raised submissions by simplifying forms, yet qualification, attendance, or purchase signals worsened. Keep questions that change routing or follow-up and measure outcomes per assigned visitor.
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Webinar Waiting Room A/B Test: What Drives Conversions?
The default 27-second automatic start led both alternatives on reported applications and enrollments; the manual-entry variant also changed layout and copy.
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