PostHog Transformations: Save Visitor IPs to Person Properties
Save a visitor’s IP from a browser event when privacy settings allow it, then map that value into later server-side conversions.
Read moreAmin Heshmati
Amin Heshmati is an author at 99Ways focused on PostHog, conversion optimization, experimentation, attribution, and analytics implementation. He writes about building reliable measurement systems and using data to improve digital performance.
How to Build Consistent UTMs for Reliable Marketing Attribution
Give every campaign consistent UTM names and verify the results in PostHog. Capturing a parameter alone does not guarantee the channel classification you expect.
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PostHog Currency Conversion and Revenue Tracking
Convert each transaction at an explicit rate date, then reconcile refunds and duplicate IDs; for experiments, revenue per participant includes nonbuyers, unlike average order value.
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PostHog on Shopify: App, Manual Install or Server-Side Sync?
Checkout events can reach PostHog under a different identity from storefront visits. Verify that link before using purchases to judge an experiment.
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Pre-Lander Opt-In Form A/B Test: 52% Lift
Shorter questions, quick answer choices, and conversational wording replaced a longer, problem-focused form; the changes were tested as one package.
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Form A/B Tests: More Applications or Better Leads?
Two easier application forms drew more submissions and prompted concerns from sales teams. Merging duplicated booking steps raised completion while keeping qualification questions.
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Webinar Timing Tests: Session Waits and Waiting Rooms
Offering a session about two minutes after registration drew more joins. At entry, the default 27-second automatic start led a manual redesign and no waiting room.
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