Decode the hidden logic of your customers through experimentation.
An event tracking plan is not an event-name spreadsheet. It is the contract that defines how business questions become entities, events, trigger rules, properties, identities, revenue facts, metrics, QA, and governed analytics data. This guide includes a complete paid-subscription example and downloadable Excel template.
A PostHog audit should prove more than event delivery. These 12 checks follow the full measurement chain—from ad click and identity through event semantics, purchase value, attribution, ROAS, and production governance—so you know which decisions the data can safely support.
PostHog is usually better suited than the GA4 reporting interface to be the operational source of truth for growth decisions. It provides direct event-level investigation, explicit identity, flexible SQL, behavioral analysis, and experimentation in one environment. GA4 remains valuable for standardized acquisition and Google Ads reporting; when raw GA4 data is modeled in BigQuery, the warehouse becomes the real source of truth.
Snapchat’s Conversions API lets you send web, app, and offline conversion events to Snap from a server-side source. PostHog can…
If you are already using PostHog to track your funnel, you probably have the conversion events Pinterest needs: product views,…
If you run paid ads across multiple platforms, URL parameters are not optional. They are how tools like PostHog, GA4,…
If you are running Reddit Ads, browser-only tracking is usually not enough. Ad blockers, privacy controls, cookie restrictions, checkout flows,…
UTMs are small, but they decide whether your campaign reporting is usable. When every campaign link follows the same naming…
PostHog and Hyros both help you understand growth, but they are built for different decisions. PostHog is best when you…
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