Articles

Articles, experiments and case studies from 99Ways.

Article23 Apr 20264 min read

URL Parameters to Set for Your Ads

Use one cross-channel UTM contract, keep platform IDs in separate fields, and verify the delivered click through redirects; untested platform macros are not copy-ready.

Article13 Apr 20264 min read

PostHog Session Replay: How to Use It Properly

Define the behavior question before capture, sample both experiment arms and outcomes, and check AI summaries against recordings and metrics; replay alone cannot establish cause or prevalence.

Article8 Apr 20261 min read

PostHog Session-Based Funnels: Identify Drop-Offs

Click a funnel step to inspect the people who advanced or left, then see whether drop-off clusters in a segment without switching to user-based aggregation.

Article6 Apr 20263 min read

PostHog Error Tracking Alerts

Route new-error and error-rate spike alerts to the Slack or Discord channels your team already watches, so issues surface without repeated dashboard checks.

Article27 Mar 202611 min read

PostHog TikTok Ads Integration: Conversion Tracking

Map trusted conversion events with ttclid and other matching signals; purchases need total order value, while Video Shopping Ads need product IDs and content type.

Article18 Mar 20263 min read

Metric Breakdowns in PostHog Test Results

A promising segment may reflect chance, missing values, or a property changed by the treatment; reconcile groups to the total before planning a targeted follow-up test.

Article16 Mar 202612 min read

PostHog Reddit Ads Integration: Conversion Tracking

Preserve Reddit’s rdt_cid and a shared conversion ID when Pixel and API both fire; expect attributed totals to differ from PostHog because matching and attribution windows differ.

Article12 Mar 20263 min read

Launch PostHog Experiments Without Metrics

Variants can start collecting data while the measurement framework is unfinished; metrics can be added, changed, or removed later, but they still define how results are evaluated.

Article27 Feb 20268 min read

PostHog Google Ads Integration: Conversion Tracking

Use the latest GCLID for click-based uploads; without one, enhanced conversions need hashed customer data. Map each PostHog event to its intended Google conversion action.

Article26 Feb 20262 min read

PostHog SQL Variable Management

The management view shows which saved insights depend on each variable, so you can check affected queries before renaming, replacing, or deleting a shared input.

Article18 Feb 202613 min read

PostHog Meta Ads Integration: Conversion Tracking

This guide explains how to send conversion events such as CompleteRegistration, Lead, AddToCart, InitiateCheckout, and Purchase to Meta, along with all available customer context and event metadata, including email address, first and last name, phone number, address information, order value, currency, and other matching parameters that help improve attribution and event match quality.

Article6 Feb 20263 min read

Combine Events in PostHog Trends

Inline OR logic counts any selected event in one series, useful when naming drift left a single product outcome under several valid event names without creating a custom Action.