99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
PostHog & Pinterest Ads Integration: Conversion Event Tracking
If you are already using PostHog to track your funnel, you probably have the conversion events Pinterest needs: product views, searches, add-to-cart events,…
The Complete Hyros Tracking Maintenance Checklist
This handbook was originally created as a private operating reference for our clients after completing their Hyros implementation. We decided to publish it…
What URL Parameters Should You Set for Your Ads?
If you run paid ads across multiple platforms, URL parameters are not optional. They are how tools like PostHog, GA4, Shopify, HubSpot, and…
How I Finally Started Using PostHog Session Replay the Right Way
For a while, I had PostHog’s Session Replay turned on and felt like I was doing the right thing; recording everything, capturing every…
Identify Who Dropped Off in PostHog Session-Based Funnels
If you’ve been using PostHog session-based funnels, there’s a small but meaningful update that changes how you investigate drop-offs. I can now click…
Monitor New Errors Faster with PostHog Error Tracking Alerts
I recently tested PostHog’s updated Error Tracking alerting. One improvement stood out immediately: I can now send alerts directly to Slack or Discord…
PostHog & TikTok Ads Integration: Conversion Event Tracking
This guide focuses on integrating PostHog with TikTok Ads so you can send conversion events from PostHog directly into TikTok’s advertising ecosystem. If…
Metric breakdowns in PostHog test results
Metric breakdowns is the fastest way I’ve found to answer the question every experiment eventually raises: “Where is the lift actually coming from?”…
Replay Summaries Are Now Available in PostHog Experiments
I have found this update especially useful when reviewing experiment outcomes that show a clear pattern in the numbers but do not fully…
