99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
PostHog & Reddit Ads Integration: Conversion Event Tracking
If you are running Reddit Ads, browser-only tracking is usually not enough. Ad blockers, privacy controls, cookie restrictions, checkout flows, app flows, and…
PostHog Experiments Can Now Launch Without Metrics
One of the PostHog updates I found genuinely useful is the ability to launch experiments without setting metrics first. For a broader implementation…
PostHog & Google Ads Integration: Conversion Event Tracking
Today, I want to explain how to integrate your PostHog conversion tracking with Google Ads. The objective is to achieve the highest possible…
PostHog Introduces SQL Variable Management
One small PostHog updates just removed a bunch of friction from my workflow: SQL variables are now actually manageable at scale. You can…
PostHog & Meta Ads Integration: Conversion Event Tracking
This guide explains how to send conversion events such as CompleteRegistration, Lead, AddToCart, InitiateCheckout, and Purchase to Meta, along with all available customer context and event metadata, including…
Combine events in PostHog Trends
When I’m building a Trends insight in PostHog, I often run into the same problem: one product outcome shows up under multiple event…
PostHog vs Segment Comparison: An Analyst’s Guide
Quick answer: Choose PostHog when you need product analytics, session replays, feature flags, surveys, and experiments in one place. Choose Twilio Segment when…
How to Save IP Address to Person Properties in PostHog
Why Save IP Addresses to PostHog Person Properties? Problem: IP is only available on event properties (e.g. $ip on $pageview), but you need…
Hiring a Hyros Expert: A List & Guide
Quick answer Seriously consider hiring a Hyros expert when you are making real budget-allocation decisions from tracking that spans multiple platforms, multi-step funnels,…
