Articles

Articles, experiments and case studies from 99Ways.

Article18 Dec 20259 min read

PostHog vs Segment: Analyst’s Guide

If the gap is understanding behavior and running tests, PostHog fits; if it is governing and routing customer data across tools, Segment fits. Some teams use both.

Article12 Dec 20256 min read

Save IP Addresses to PostHog Person Properties

A filtered pageview transformation copies a real client $ip to the current person property and sets $initial_ip only once; it affects new events, not existing profiles.

Article19 Nov 202521 min read

Hyros Experts: Hiring Guide and List

The useful hiring test is whether a provider can reconcile customer journeys and revenue against your CRM or checkout, not merely install scripts and make pixels fire.

Article12 Nov 202514 min read

How to Hire a PostHog Expert

Ask candidates for a sample tracking plan, QA evidence, and an experiment decision process; the handover should let your team audit and extend the setup independently.

Article4 Nov 202513 min read

Consistent UTMs for Reliable Marketing Attribution

Reserve UTMs for incoming campaign links: tagging on-site links can overwrite the original source. Keep approved names in a shared registry and test attribution through conversion.

Article7 Oct 20256 min read

PostHog Currency Conversion and Revenue Tracking

Convert each transaction at an explicit rate date, then reconcile refunds and duplicate IDs; for experiments, revenue per participant includes nonbuyers, unlike average order value.

Article8 Sept 202510 min read

PostHog WordPress Installation Methods

Choose a code manager for flexible browser tracking or a dedicated plugin for easier setup and WooCommerce events; Zapier alone cannot provide replay or autocapture.

Article3 Sept 202513 min read

PostHog Shopify Installation Methods

A storefront snippet or app covers replay and browser behavior, while Customer Events or Web Pixels cover checkout; verify both layers and avoid duplicate purchase events.

Experiment28 Aug 20253 min read

Pre-Lander Opt-In Form A/B Test: 52% Lift

Shorter questions, quick answer choices, and conversational wording replaced a longer, problem-focused form; the changes were tested as one package.

Experiment19 Aug 20254 min read

Form Design for Lead Quality, Not Just Volume

Two tests raised submissions by simplifying forms, yet qualification, attendance, or purchase signals worsened. Keep questions that change routing or follow-up and measure outcomes per assigned visitor.

Experiment12 Aug 20253 min read

Webinar Waiting Room A/B Test: What Drives Conversions?

The default 27-second automatic start led both alternatives on reported applications and enrollments; the manual-entry variant also changed layout and copy.

Experiment30 Jul 20257 min read

Relatability A/B Test: Making Visitors Feel Seen

A section built from applicants’ own language had the highest observed rates just before the final CTA, but the primary lift missed the article’s significance threshold.