A Power-User’s Guide to Cutting PostHog Costs
If you’re using PostHog as your analytics and experimentation platform, you might have chosen it because it’s generous with its free limits, offers…
Trial or no trial, $27/m or $17/m: That’s The Pricing Experiment
We want to test whether the current pricing for our client’s community membership is well-aligned with their audience’s budget, and identify the pricing…
Testimonial Placement A/B Test: Is First Impression Everything?
In reviewing one of our client’s websites, we came across a ‘thank you’ page that appears after a user registers for a challenge….
Social Proof A/B Test: Does Live Beat Static?
In this test, we wanted to go further and add an external element to the thank-you page of one of our client’s websites….
Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how our audience reacts…
Headline Multi-variant Test: Logics, Emotions, or Goals?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank you page. This…
Video Controls Myth Tested: Do Control Buttons Reduce Conversion?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as a key part…
Radio Buttons vs Multiple CTAs: What Improved Conversions?
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within a single experiment….
Headline A/B Test: Simplicity Sells Better Than You Think
Never underestimate the power of a headline. A simple A/B test can lead to game-changing results. This experiment was a perfect example. While…
