99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
Best Ways to Install PostHog on WordPress in 2025
If you have a WordPress website and want to set up PostHog, you’re probably wondering which plugins, extensions, or integration options are available….
Best Ways to Install PostHog on Shopify
If you want to use PostHog on Shopify, you have a few different setup options. The right choice depends on what you need…
Pre-Lander Quiz Experiment: Simple beats complicated by 52%
Conversion Rate Optimization (CRO) is never a finished job. Every funnel you build, no matter how optimized it seems, has room for improvement….
Form Design That Sells: Protect Lead Quality, Not Just Volume
When it comes to optimizing conversion rates, the smallest details often carry the biggest weight. Application forms, for example, may look like a…
Webinar Waiting Room A/B Test: What Really Impacts Conversions
Here we are, sharing another experiment that pushed us to grow in Conversion Rate Optimization and reminded us that CRO isn’t something you…
Quality Over Quantity: The Urgency Question That Qualified Buyers
In conversion rate optimization (CRO), we often hear the mantra “simpler is better.” Streamline the form. Remove friction. Cut the clutter. But what…
Make Visitors Feel Seen: The Relatability A/B Test
Here we are with another experiment and another lesson for anyone who wants to improve their website’s conversion rate. This time, we worked…
PostHog vs Hyros: Which Tracking Tool Fits Your Business?
PostHog and Hyros both help you understand growth, but they are built for different decisions. PostHog is best when you need to understand…
We Merged Two Forms and Got a 26% Lift: A CRO Case Study
This test is one of those classic conversion rate optimization moves that’ll make you wish you had a CRO expert on your team….
