Articles

Articles, experiments and case studies from 99Ways.

Experiment2 Jun 20253 min read

Timestamp A/B Test: Does Time Help or Hurt?

Including “11 AM ET” drew more welcome-page visits than a date alone, but the result was directional and the webinar was prerecorded; future copy should make replay availability clear.

Article30 May 20257 min read

PostHog A/B Testing on ClickFunnels

Clone the step for QA, hide treatments by default, and use URL overrides to check every variant. Launch only after normal assignment and conversion events work on the live URL.

Experiment27 May 20255 min read

Testimonial A/B Test: Does Social Proof Boost Conversions?

One testimonial above the footer reached 64.20% opt-ins versus 60.43% with none; three reached 61.99%, so adding more proof did not improve this first-touch page further.

Experiment26 May 20254 min read

CTA Button A/B Test: Animation vs No Animation

Removing the repeated wobble raised next-page views from 50.66% to 54.91% over seven days while button copy, position, and destination stayed fixed.

Article23 May 202512 min read

PostHog Internal User Filtering

Project rules can exclude employees, QA, and staging traffic from insights, but events are still ingested and billed; validate the filter direction and each report’s toggle.

Article22 May 20254 min read

PostHog Slack Integration: Event Alerts

Create a Slack destination with event matchers, property filters, and trigger frequency; invite the PostHog bot and send a test alert before enabling it.

Article21 May 202513 min read

PostHog Alert Setup for Websites

Build an alert from a saved, filtered insight and choose a threshold or anomaly rule with an owner and response; low-volume metrics need slower checks to avoid noise.

Article15 May 20254 min read

PostHog Experiment & Feature Flag Naming Guidelines

Pair a three-digit test number with the funnel step and change being tested; mirror it in a lowercase, hyphenated flag key so dashboards and code point to the same experiment.

Article12 May 202512 min read

PostHog A/B Testing on Shopify

Build variants on an unpublished theme, verify selectors on every affected template, and use Device matching for anonymous shoppers; a flag check counts as exposure only when the change was visible.

Article7 May 202513 min read

PostHog A/B Testing on WordPress

Keep the original page visible and treatments hidden until assignment; check eligibility before evaluating the flag so visitors who cannot see a variant stay out of the experiment.

Article17 Sept 202414 min read

PostHog Shopify Installation and Event Tracking

The manual setup pairs a theme.liquid browser snippet with a Customer Events custom pixel for checkout events; verify both streams in Activity and avoid duplicate pageviews.

Article13 Sept 202411 min read

PostHog Setup: Account, Organization, Project, and Tracking

In this blog we share our experience in conversion rate optimization and everything that we faced along the way. PostHog, being our main tool in CRO, has a big effect on it, thus we talk about it a lot.