99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
Make Visitors Feel Seen: The Relatability A/B Test
Here we are with another experiment and another lesson for anyone who wants to improve their website’s conversion rate. This time, we worked…
PostHog vs Hyros: Which Tracking Tool Fits Your Business?
PostHog and Hyros both help you understand growth, but they are built for different decisions. PostHog is best when you need to understand…
We Merged Two Forms and Got a 26% Lift: A CRO Case Study
This test is one of those classic conversion rate optimization moves that’ll make you wish you had a CRO expert on your team….
A Power-User’s Guide to Cutting PostHog Costs
If you’re using PostHog as your analytics and experimentation platform, you might have chosen it because it’s generous with its free limits, offers…
Trial or no trial, $27/m or $17/m: That’s The Pricing Experiment
Quick answer: The $27 plan without a free trial produced the most total income after two months and remained ahead in month three,…
Testimonial Placement A/B Test: Does Placement Affect Conversions?
Quick answer: Moving four of the six testimonials directly below the CTA reached a 2.16% conversion rate and a 90.49% probability of beating…
Social Proof A/B Test: Do Live Activity Notifications Increase Conversions?
Quick answer: Adding a live Provely activity widget reached a 4.64% conversion rate and a 94.79% probability of beating the original page across…
Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how our audience reacts…
Headline Multi-Variant Test: Which Message Performed Best?
Quick answer: The headline promising free luxury experiences “in every area of your life” led this six-way test at 5.24%, but with 6,853…
