99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
Video Control A/B Test: Removing Controls Lowered Opt-Ins
Quick answer: The no-controls video version had a lower opt-in rate across 1,962 participants over three days, so keeping viewer controls remains the…
Radio Buttons vs Multiple CTAs: How Form and Copy Changes Affected Opt-Ins
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within a single experiment….
Headline A/B Test: Simplicity Sells Better Than You Think
Never underestimate the power of a headline. A simple A/B test can lead to game-changing results. This experiment was a perfect example. For…
Webinar Join Rate A/B Test: Can Shorter Wait Times Boost Attendance?
Quick takeaways Yes—within this funnel, reducing the post-registration wait from up to 15 minutes to 2 minutes increased webinar joins, so a shorter…
How to Install PostHog on ClickFunnels
Installing PostHog on ClickFunnels is a small setup, but it has a large impact on how much you can trust your funnel data….
Timestamp A/B Test: Does Time Help or Hurt?
Quick answer: The version that kept “11 AM ET” in the challenge headline converted at 35.36% versus 32.33% for the date-only version across…
How to Setup PostHog A/B Test on ClickFunnels
Quick answer: Duplicate the ClickFunnels page you want to test, create and save a PostHog experiment, then create a control and test elements…
Testimonial A/B Test: Does Social Proof Really Boost Conversions?
Our Hypothesis Adding testimonials would make the page feel more credible, and that boost in perceived trust would encourage more users to opt…
CTA Button A/B Test: Animation vs No Animation
We recently ran a CTA button A/B test on a client’s funnel that challenged one of the oldest assumptions in CRO: that you…
