99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
How I Finally Started Using PostHog Session Replay the Right Way
For a while, I had PostHog’s Session Replay turned on and felt like I was doing the right thing; recording everything, capturing every…
Identify Who Dropped Off in PostHog Session-Based Funnels
If you’ve been using PostHog session-based funnels, there’s a small but meaningful update that changes how you investigate drop-offs. I can now click…
Monitor New Errors Faster with PostHog Error Tracking Alerts
I recently tested PostHog’s updated Error Tracking alerting. One improvement stood out immediately: I can now send alerts directly to Slack or Discord…
PostHog & TikTok Ads Integration: Conversion Event Tracking
This guide focuses on integrating PostHog with TikTok Ads so you can send conversion events from PostHog directly into TikTok’s advertising ecosystem. If…
Metric breakdowns in PostHog test results
Metric breakdowns is the fastest way I’ve found to answer the question every experiment eventually raises: “Where is the lift actually coming from?”…
Replay Summaries Are Now Available in PostHog Experiments
I have found this update especially useful when reviewing experiment outcomes that show a clear pattern in the numbers but do not fully…
PostHog & Reddit Ads Integration: Conversion Event Tracking
If you are running Reddit Ads, browser-only tracking is usually not enough. Ad blockers, privacy controls, cookie restrictions, checkout flows, app flows, and…
PostHog Experiments Can Now Launch Without Metrics
One of the PostHog updates I found genuinely useful is the ability to launch experiments without setting metrics first. For the exact release…
PostHog & Google Ads Integration: Conversion Event Tracking
Today, I want to explain how to integrate your PostHog conversion tracking with Google Ads. The objective is to achieve the highest possible…
