PostHog Introduces SQL Variable Management
One small PostHog updates just removed a bunch of friction from my workflow: SQL variables are now actually manageable at scale. You can…
How to Send PostHog Conversion Events to Meta Ads
If you’ve been using PostHog, you might have been wondering if there’s any way that you can send the conversion events (such as…
Combine events in PostHog Trends
When I’m building a Trends insight in PostHog, I often run into the same problem: one product outcome shows up under multiple event…
PostHog vs Twilio Segment: Product Analytics or CDP?
On the surface, PostHog and Twilio Segment look like competitors. They both deal with events, customer data, and integrations. In reality, they sit…
How to Save IP Address to Person Properties in PostHog
Goal Problem: IP is only available on event properties (e.g. $ip on $pageview), but you need it on the person profile so: Solution:…
Hiring a Hyros Expert: A List & Guide
What does a Hyros expert actually do? A good Hyros expert is not “just” a tech installer. They usually do four things: If…
Hiring a PostHog Expert: A No-Nonsense Guide
What does a PostHog expert actually do? Many people who advertise themselves as “PostHog experts” are developers who can wire events or install…
How to Build Consistent UTMs for Reliable Marketing Attribution
Marketing without measurement is like sailing without a compass; you might be moving, but you’ll have no idea whether you’re heading in the…
How to Convert Currencies in PostHog and Track Revenue
If you sell globally in different currencies, you’ve probably run into this: your insights and experiment goals show revenue scattered across currency codes…
