99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
Hiring a PostHog Expert: A No-Nonsense Guide
What does a PostHog expert actually do? Many people who advertise themselves as “PostHog experts” are developers who can wire events or install…
How to Build Consistent UTMs for Reliable Marketing Attribution
UTMs are small, but they decide whether your campaign reporting is usable. When every campaign link follows the same naming rules, your analytics…
How to Convert Currencies in PostHog and Track Revenue
If you sell in more than one currency, your revenue reports can get messy fast. PostHog can solve this with a SQL expression…
Best Ways to Install PostHog on WordPress
If you have a WordPress website and want to set up PostHog, you’re probably wondering which plugins, extensions, or integration options are available….
Best Ways to Install PostHog on Shopify
If you want to use PostHog on Shopify, you have a few different setup options. The right choice depends on what you need…
Pre-Lander Opt-In Form A/B Test: Simple Questions Lifted Opt-Ins by 52%
Conversion Rate Optimization (CRO) is never a finished job. Every funnel you build, no matter how optimized it seems, has room for improvement….
Form Design That Sells: Protect Lead Quality, Not Just Volume
When it comes to optimizing conversion rates, the smallest details often carry the biggest weight. Application forms, for example, may look like a…
Webinar Waiting Room A/B Test: What Really Impacts Conversions
Here we are, sharing another experiment that pushed us to grow in Conversion Rate Optimization and reminded us that CRO isn’t something you…
Application Form A/B Test: How an Urgency Question Affected Lead Quality
In conversion rate optimization (CRO), we often hear the mantra “simpler is better.” Streamline the form. Remove friction. Cut the clutter. But what…
