Testimonial Placement A/B Test: Is First Impression Everything?
In reviewing one of our client’s websites, we came across a ‘thank you’ page that appears after a user registers for a challenge….
Social Proof A/B Test: Does Live Beat Static?
In this test, we wanted to go further and add an external element to the thank-you page of one of our client’s websites….
Video Length A/B Test: Does Shorter Mean Stronger?
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how our audience reacts…
Headline Multi-variant Test: Logics, Emotions, or Goals?
In this test, we aimed to better understand our client’s audience by experimenting with five headline variations on their thank you page. This…
Video Controls Myth Tested: Do Control Buttons Reduce Conversion?
While reviewing the thank you page of one of our clients, we noticed that a video is being used as a key part…
Radio Buttons vs Multiple CTAs: What Improved Conversions?
This was one of our juicier and more layered experiments. Admittedly, it was a mistake to test multiple hypotheses within a single experiment….
Headline A/B Test: Simplicity Sells Better Than You Think
Never underestimate the power of a headline. A simple A/B test can lead to game-changing results. This experiment was a perfect example. While…
Join Rate A/B Test: Can Timing Boost Signups?
We were hired to support an optimization project for a client who was running a webinar funnel. Right away, we noticed a problem:…
How We Installed PostHog on ClickFunnels
Installing PostHog on ClickFunnels is a small setup, but it has a large impact on how much you can trust your funnel data….
